VinFast boss reveals about specialized electric car line for service

Positioning the "national car" VF 3 as a statement of style and coolness, Ms. Duong Thi Thu Trang, Deputy General Director of VinFast Global Sales, also revealed the strategy of developing a specialized Green car line for the service segment and the plan to consolidate VinFast's No. 1 position in the market by 2025.

Green car line coming soon for service market Recently, there is information that VinFast is preparing to launch an electric car model smaller than VF 3. Is this true, madam? Yes. We will introduce the M-Green model, a car model that is slightly more compact than VF 3 and has a significantly cheaper price. “M” here means “mini”, this is a product designed to serve the service business customer group, such as taxi drivers or technology ride-hailing platforms. The special feature of M-Green is the ability to optimize input costs, operating costs, and design to suit the travel needs of the service market. In addition to M-Green, we also position the Green car line as a specialized choice for transportation services, including future models such as LimoGreen - a 7-seat electric MPV model serving the demand for high-end service cars.

VF 3 has its own character, positioned as a stylish and convenient personal vehicle .

Several taxi companies have ordered the VF 3 to run services because of the flexibility and "affordable" price of this car model. So why doesn't VinFast "take advantage of the victory" and instead launch a small service segment car like the M-Green? Although both are small cars with affordable prices, the positioning and purpose of the two car lines are completely different. While the VF 3 is positioned as a stylish, cool and convenient personal car, suitable as a second car for the family, or as the first car for young people, the M-Green was researched and developed to optimize for specialized service from the beginning, so it will bring higher economic efficiency. Our goal is that the VF 3 will be a national car to popularize electric vehicles to the masses, an interesting vehicle that shows the owner's personal lifestyle, while the M-Green will be a friendly and effective friend of all service drivers. With the launch of M-Green, do you think VF 3 will still retain its current appeal? Each VinFast product has its own positioning, optimized according to the customer segment. With outstanding colors and unique designs, VF 3 will always be the stylish and individual focus on the street, a part of the lifestyle. As for M-Green, it will certainly also become a national car model but for drivers and the transportation service market . Goals in 2025 In 2024, besides the impressive sales record of VF 3, other VinFast electric car models have made very strong impressions, helping VinFast become the number 1 car company in the market. So what is VinFast's goal in 2025, madam? Our biggest goal is to maintain the number 1 position and increasingly leave our competitors behind in the Vietnamese market. In the international market, we expect to become a popular electric vehicle brand in key markets such as North America, Europe, and Southeast Asia. We are constantly researching and developing breakthrough products, bringing outstanding value to customers. With an experienced team and long-term strategy, I believe that VinFast will realize these goals. What plans does VinFast have to continue expanding its influence in the international market? We are stepping up investment in distribution networks, charging infrastructure, and after-sales services in international markets. At the same time, VinFast is also cooperating with leading partners to develop advanced technologies, aiming for our products to not only compete but also be in the leading group in the global electric vehicle segment. VinFast is not only an electric vehicle brand, but also a symbol of the creativity and aspiration of the Vietnamese people. We are proud to bring our brand story to the world and help shape the future of green transportation. Thank you! Source: https://www.qdnd.vn/kinh-te/cac-van-de/sep-vinfast-tiet-lo-ve-dong-xe-dien-chuyen-biet-chay-dich-vu-804881