SASCO partners with Airport Dimensions to elevate Vietnam's aviation experience
On November 6, 2024, at the world's leading aviation retail trade forum (The Trinity Forum 2024), Tan Son Nhat Airport Services Joint Stock Company (SASCO) and Airport Dimensions - the world's leading company in airport service experience officially announced the signing of a long-term strategic cooperation agreement.
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| SASCO and Airport Dimensions representatives speak at the world's leading aviation retail trade forum (The Trinity Forum 2024). |
The agreement aims to leverage the expertise and strengths of both parties to consolidate and enhance their leading positions in the Vietnamese market. The first step in the two parties’ long-term cooperation strategy is to upgrade the Rose Lounge at Tan Son Nhat International Airport.
Airport Dimensions and SASCO join hands to build and develop a modern airport lounge system across Vietnam. With international standard operating experience, this cooperation will contribute to raising the position of Vietnam's aviation services, affirming its role as a leading economic and tourism center in the region.
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| Signing Ceremony between SASCO and Airport Dimensions |
Airport Dimensions will join hands with SASCO to develop a system of modern airport lounges, spanning across Vietnam. This cooperation will not only bring world-class operational experience, but also contribute to enhancing Vietnam's position as a dynamic economic and tourism center in the region.
By combining Airport Dimensions’ superior operational capabilities with SASCO’s extensive market knowledge, the experience at Vietnam’s airports will be elevated to a new level, ready to welcome a wave of international investment.
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| SASCO and Airport Dimensions officially establish a long-term strategic cooperation agreement. |
According to the forecast of the International Air Transport Association (IATA), Vietnam will be the 5th fastest growing aviation market globally by 2035, with 150 million passengers per year.
The partnership with SASCO is a strategic step for Airport Dimensions in its journey to expand into the Asia-Pacific market. Previously, Airport Dimensions has achieved great success with two lounges, Kyra Lounge and Chase Sapphire Lounge by The Club in Hong Kong. This is considered an important milestone, marking the company's strong development in the region.
With each project, Airport Dimensions strives to deliver premium airport experiences that are tailored to the specifics of each market. This partnership also reaffirms Airport Dimensions’ commitment to expanding its award-winning lounge network, providing passengers in the Asia-Pacific region with superior amenities and innovative experiences.
With a vision of leading and differentiating to create class, SASCO is the pioneer in laying the foundation and developing the luxury lounge service system in Vietnam. Currently, SASCO operates 10 lounges at Tan Son Nhat International Airport, 2 lounges at Cam Ranh International Airport and is about to launch 1 lounge at Phu Quoc International Airport, which is rated as the top in terms of capacity and service quality.
In particular, the two lounges Le Saigonnais and Jasmine have been honored by the prestigious international magazine on flight services, PAX International, as the Best Business Lounge in Asia (2021 and 2023). Jasmine is the first business lounge in Vietnam dedicated to Muslim passengers, marking an important step in the aviation service industry in Vietnam. In particular, the Prime lounge was established in 2023, celebrating the 30th anniversary of SASCO's establishment and development, once again affirming the different and superior class of SASCO when bringing into the lounge unique cultural experiences, quintessential Vietnamese cuisine, Asian - European buffet cuisine, Alacarte menu, premium bar.
“Vietnam is an exciting market, and we are delighted to partner with SASCO to bring our global experience to this rapidly growing region,” said Errol McGlothan, President of EMEA and APAC at Airport Dimensions. “As the aviation industry in Vietnam continues to expand due to increased tourism and foreign investment, we are committed to providing high-quality and innovative airport experiences, to enhance customer satisfaction and create new non-aeronautical revenue opportunities for airports. The Rose Lounge upgrade is just the beginning, as we look forward to setting a new standard for airport lounges in Vietnam and the region.”
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Mr. Nguyen Van Hung Cuong, General Director of SASCO, said that the cooperation with Airport Dimensions is part of the strategy to position the business lounge system as "Elite service for unlimited experience". The ultimate goal of this exclusive cooperation strategy is to create new values for both parties. Above all, SASCO wishes to bring the best experience to domestic and international customers. At the same time, SASCO also contributes to enhancing the position and competitiveness of airport services in Vietnam. SASCO will accompany Vietnam Airports Corporation and units in the fields of aviation and tourism, to develop strongly on the journey of international economic integration.
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Airport Dimensions serves a high volume of customers at its lounges, which are already popular destinations for millions of Priority Pass and LoungeKey members. The new partner lounges in Vietnam will join the award-winning network of lounges, which are currently located in major airports such as Dubai, Hong Kong, London, New York, Boston, Dallas and San Francisco.
The upgraded design of the Rose Lounge not only incorporates the distinctive local culture but also combines high standards of comfort, convenience and hospitality in line with the orientation of both parties. Passengers will be impressed with premium seating areas, private relaxation and working spaces, and other advanced digital amenities to comprehensively enhance the service experience.
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