Promote and link OCOP products with digital platforms

Nearly 9,000 agricultural products are listed on the floor.

As of October 31, 2023, the total number of enterprises, cooperatives, craft villages, agricultural production households in Nghe An ... listed on the exchanges was 266,373 households, with 8,836 products, ranking 5th in the country in terms of the number of agricultural products listed on the exchanges. Of which, more than 95% of OCOP products of Nghe An province have been listed on the exchanges.

Some typical OCOP and rural industrial products have been listed on the market such as: Rattan and bamboo products of Duc Phong Company Limited; Tea bags of Solanum procumbens, Tea bags of Gymnema sylvestre, Tea bags of Gynostemma pentaphyllum of Pu Mat Medicinal Materials Joint Stock Company; Multi-purpose bamboo tubes of Tra Lan Cooperative (Con Cuong)...

Policy - Promote and link OCOP products with digital platforms — Tea bags of Solanum procumbens are one of the agricultural products in Nghe An that were first introduced to the market.

Not only participating in the floor or using their website to promote and introduce products, many units, businesses, production and business entities in the area have applied the advantages of social networking sites such as Facebook, TikTok, Zalo... to promote, interact, and consume products and services.

This is the most practical and effective solution to bring digitalization into people's lives, thereby promoting the development of diverse forms of commerce.

Some services such as entertainment, training, remote health care consultation, online learning, exam score lookup, etc. have brought about clear results and met the needs of people in their daily lives. Cashless payment methods have also been widely deployed by banks, popularized to establishments and businesses, creating conditions for consumers to experience and access modern payment methods, stimulating shopping activities.

Policy - Promote and link OCOP products with digital platforms (Figure 2). — *The connection program between the Center for Trade, Investment and Tourism Promotion of Nghe An province has helped many products to be signed.*

According to the latest report of the Ministry of Industry and Trade, it is estimated that e-commerce retail revenue in 2023 will reach 20.5 billion USD, accounting for about 7.8 - 8% of the total retail sales of goods and consumer services nationwide. With Nghe An's e-commerce ranking in 2023, the proportion of revenue in Nghe An's total retail sales is estimated to reach 7.5 to 8%.

Mr. Nguyen Huu Minh, Director of Nghe An Center for Investment, Trade and Tourism Promotion, said that in order for OCOP products and local specialties to be able to enter the large distribution system to have a wider consumption market, production according to domestic processes and standards as well as market standards is a very important factor. Meanwhile, these requirements are increasingly demanding, such as clear origin, food safety, etc. Therefore, OCOP entities need to access this information to have appropriate production and business plans.

Solutions to bring digitalization to life

Implementing Decision No. 411/QD-TTg on the National Strategy for Digital Economy and Digital Society Development, in recent times, Nghe An Department of Industry and Trade has focused on directing and supporting the introduction of typical products, OCOP products, rural industrial products... onto e-commerce platforms.

At the same time, training and funding support for website construction and online booth construction on the trading floor; deploying the 4.0 market model, promoting cashless payments; inviting units and businesses to participate in reputable international trading floors such as Amazon, Alibaba, etc.

After 5 months of piloting the 4.0 market model at 6 markets: Vinh market, Giat market, Do Luong market, Vinh Railway Station market, Hom market, Tan Thanh market, initial results have been positive, with more than 1,300 traders participating in the connection, 4,000 transactions and cash flow of more than 12 billion VND.

To develop the digital economy, along with focusing on developing digital infrastructure and developing digital transformation human resources, the Department of Industry and Trade proactively supports bringing Nghe An products to the market.

Policy - Promote and link OCOP products with digital platforms (Figure 3). — Up *to now, Nghe An ranks 5th in the country in terms of the number of agricultural products put on the market* .

By October 31, 2023, Nghe An E-commerce Trading Floor had supported more than 473 businesses and traders to register as members and set up booths; Attracted over 9.3 million visits; Introduced and offered 3,723 products and services.

Mr. Cao Minh Tu, Deputy Director of the Department of Industry and Trade, said that enterprises are the core force in implementing e-commerce, the State plays a management role, establishing infrastructure and creating a development environment.

Therefore, in the coming time, to achieve the goal of developing Nghe An e-commerce in the period of 2021-2025, in addition to the support of state agencies, businesses need to be more proactive. Businesses need to be proactive in all stages from product research, business planning, legal procedures, logistics, marketing... and further optimize sales on international e-commerce platforms.

Source