Digital financial platform with many outstanding utilities
On January 9, 2024, Meey Land Group Joint Stock Company (Meey Land) signed a strategic cooperation agreement with Vietnam Public Joint Stock Commercial Bank (PVcomBank) to deploy digital banking services on the Meey Land Real Estate Technology - Finance Ecosystem to create breakthrough digital financial solutions.
PVcomBank and Meey Land cooperation will contribute to improving the quality and speed of real estate appraisal.
Meey Land expects that with the cooperation of PVcomBank in providing financial solutions on digital platforms, the enterprise will build and develop a large customer network, enhance brand value, increase real estate liquidity, and create a breakthrough in the global technology market. PVcomBank hopes that this will be an opportunity for the bank to approach a new potential customer segment.
The project roadmap agreed by both parties is expected to be implemented in 3 phases over 4 years (2023 - 2027). In the first phase, PVcomBank will connect banking services with the Meey Finance application with full utilities on payment, financial services, banking, insurance... along with convenient experiences and maximum security mechanisms for users.
Many experts believe that Meey Finance has outstanding advantages in real estate appraisal, transfer, investment and lending. In particular, Meey Finance is a central product that plays a role in connecting the entire Meey Land Real Estate Technology - Finance Ecosystem, creating a huge resonance in terms of usage value, helping users feel secure in transactions, saving costs compared to traditional transaction forms, supporting increased revenue and profits from financial business, promoting cross-selling of other products more easily.
The cooperation between one of the pioneering banks in digital transformation in Vietnam, PVcomBank, and Meey Land - a typical innovative enterprise in the field of proptech (real estate technology) is like a new step forward in bringing digital financial solutions, providing reliable data sources for customers, promoting sustainable development for the real estate market.
Solutions to contribute to transparency in the real estate market
Ms. Ha Thi Thu Trang, Deputy Director of PVcomBank Digital Bank, said that the bank always prioritizes technology and innovation as the core for development. Combining with a digital technology service provider to diversify solutions is practical. Meanwhile, Meey Land owns a fairly comprehensive Real Estate Technology - Finance Ecosystem. PVcomBank has financial strengths combined with Meey Land's strengths in real estate technology. "I believe this will be a potential combination not only for the two units but also for customers and the market," Ms. Ha Thi Thu Trang emphasized .
Deputy Director of PVcomBank Digital Bank, Ms. Ha Thi Thu Trang spoke at the event.
As a Science and Technology enterprise, Meey Land Ecosystem owns All-in-one technology (full solution in one platform) including many applications that have been solving specific and practical needs of the real estate market in Vietnam. Some outstanding products of Meey Land: 4.0 authentic real estate information portal - meeyland.com and Meey Land App; Customer demand management application exclusively for real estate brokers - Meey CRM; Real estate valuation tool applying AI technology - Meey Value... These digital applications help Meey Land continuously reap many prestigious awards in the field of technology such as Sao Khue, Vietnam Digital Awards, Top 4.0 industry Vietnam...
Along with the process of perfecting and developing technology products, Meey Land also constantly standardizes professional operation management activities, enhancing brand value according to international standards under the advice of large corporations such as PwC Vietnam, Richard Moore Associates, BSI Vietnam...
Mr. Hoang Mai Chung, Chairman of the Board of Directors of Meey Land, believes that Vietnam still has a lot of room to develop digital services.
At the ceremony, Mr. Hoang Mai Chung, Chairman of the Board of Directors of Meey Land, shared that the application of technology in the finance and banking industry has developed rapidly in the world. In recent years, there have been many successful fintech start-ups globally, creating positive changes in user behavior as well as effective cost reduction. Building more trendy financial platforms can be considered a digital revolution that helps change the way of doing business in the finance and banking industry at a macro level.
Mr. Chung commented that Vietnam has advantages to develop digital services (young population, stable economic growth, strong support from the Government...), so there is a lot of room for development in this field. Realizing these potentials, Meey Land is constantly striving to research new products and services, apply new technologies (AI, Big Data, IoT, AR/VR...), and test new methods to meet the increasing demands of the market. " By cooperating with PVcomBank, I hope that both sides will create many new, reputable and practical digital technology platforms and applications," said Mr. Hoang Mai Chung, Chairman of Meey Land.
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