Mentioning Hong Ha Stationery is mentioning brands associated with the historical flow of the country from wartime to peacetime, familiar brands accompanying many generations of Vietnamese students. With consecutive products achieving National Brand (2022), Hong Ha Stationery not only maintains its position in the leading group in the stationery industry in Vietnam but also gradually conquers the international market.
From sacred wartime relics 52 years ago, on October 1, 1959, at 25 Ly Thuong Kiet Street, Hanoi, which used to be a French auto repair shop named Stai, the Hong Ha Stationery Factory was officially established. Deputy Prime Minister Le Thanh Nghi cut the ribbon to inaugurate the first office supplies factory of the Democratic Republic of Vietnam.
Deputy Prime Minister Le Thanh Nghi cut the ribbon to inaugurate the first office supplies factory of the Democratic Republic of Vietnam.
During the years of fierce war, Hong Ha products were named after places associated with historical events of the country. Fountain pens named Cuu Long, Truong Son, Hoan Kiem, Hong Ha became indispensable items in the luggage of soldiers on the battlefield as well as cadres in the rear, associated with the emotional diary pages of the soldiers. When peace was restored, fountain pens were also one of the priceless sacred relics that martyrs left for their families and relatives when returning to the Motherland. The war has gone, the economy has opened up, Hong Ha has boldly focused on investing in advanced technology, expanding research and development of production of paper products and office supplies. In 1995, Hong Ha Stationery officially joined the Vietnam Paper Corporation, expanding its scope of operations under a new mechanism. With continuous growth, in 2004 Hong Ha was in the group of 100 billion/year enterprises after 45 years of formation and development. Leaving a deep impression with products associated with the historical flow of the country, today, mentioning Hong Ha Stationery is mentioning a familiar brand that has accompanied many generations of Vietnamese students. Today, mentioning Hong Ha Stationery is mentioning a familiar brand that has accompanied many generations of Vietnamese students. Hong Ha products always receive the trust and support of consumers with outstanding product lines such as: Natural white paper notebooks, anti-glare - anti-eye fatigue; Fountain pens with flower lines for practicing beautiful handwriting; square-spine notebooks with environmentally friendly water-based glue; school supplies using safe materials; paintings that meet the American ATSM D4236 standard and the European EN 71 standard; Delus printing/photo paper that does not use chlorine-based bleach, safe for users... Mr. Pham Trung Kien - General Director of Hong Ha Stationery Joint Stock Company, who was honored as a Typical Young Vietnamese Entrepreneur in 2022, said: "Hong Ha Stationery is the first Vietnamese brand to open in the stationery field and is also a long-standing brand in our country up to this point. After nearly 65 years of construction and development, with the mission of providing solutions to improve work efficiency and convenience in life, Hong Ha Stationery always strives to bring consumers high-quality, convenient and safe products for health, providing solutions to improve efficiency and convenience in life".
Mr. PHAM TRUNG KIEN - General Director of Hong Ha Stationery Joint Stock Company, Outstanding Young Vietnamese Entrepreneur of 2022
To achieve that goal and maintain its position as the leading stationery enterprise in Vietnam, Hong Ha Stationery always strives to research and develop products, focusing on investing in leading advanced technology and equipment, constantly learning to create high-quality, aesthetic products that meet international standards and are highly competitive to best meet the mandatory requirements in the global economic integration. BRAND CREATES STRENGTH Continuing the flow of history, Hong Ha Stationery Joint Stock Company continues to promote the values created in the past while also actively researching, innovating products, and building brands to keep up with the trends of the times. In 2019, on the occasion of its 60th anniversary, Hong Ha Stationery changed its new brand identity to reflect a strong traditional identity, impressively combining modernity with international character. The change of brand identity to a new logo is an affirmation of the position of a leading stationery enterprise in Vietnam, always dynamic, modern, keeping up with the trend of technological revolution with the goal of striving to bring the Hong Ha Stationery brand further into the international arena.
Hong Ha logo changed in 2019 - after 60 years in the market
The new brand identity of Hong Ha Stationery is designed with two main colors, white and red. White symbolizes the beginning and red represents enthusiasm, strength and victory. The square logo image surrounding the letter HH is a mark affirming sustainable, solid and professional development. The two letters HH are also the abbreviation of the enterprise, symbolizing the connection between the past and the future. Hong Ha wants to preserve the solid foundations of the past while constantly innovating, creating and breaking through to move towards the future. The underscore of the two letters HH symbolizes the Red River associated with the name Hong Ha. On the occasion of launching the new brand identity, Hong Ha Stationery opened a model showroom at 25 Ly Thuong Kiet with an area of 500m2 including dozens of specialized booths. The products are arranged scientifically and beautifully with a system of shelves and prices made from environmentally friendly materials, bringing customers a convenient and comfortable shopping experience. Hong Ha Stationery also actively builds its brand through activities of social significance. Always aware of the importance of the brand for the development of the enterprise, Hong Ha Stationery has gradually built, developed and promoted its brand image in a more professional way through activities for primary and secondary school students to help them develop comprehensively such as: collaborating with the Young Pioneer & Children Newspaper and the Math Magazine to organize the event "Young Champion" and "Beautiful Calligraphy - Personality"; "Math Club"; collaborating with the Science and Education Department of Vietnam Television VTV7 to annually launch the drawing contest "I Draw a Happy School" and the Intellectual Playground "Conquer the Future". In addition to efforts in production and brand development, Hong Ha Stationery always pays attention to sharing activities with the community. For nearly 30 years, Hong Ha has been the sponsor of Birla Children's Village in Hanoi; regularly sponsoring excellent students, poor students who overcome difficulties, students in remote and disadvantaged areas, areas affected by natural disasters, floods, etc.
The war has gone, the economy has opened up, Hong Ha has boldly focused on investing in advanced technology, expanding research and development of production of paper products and office supplies. In 1995, Hong Ha Stationery officially joined the Vietnam Paper Corporation, expanding its scope of operations under a new mechanism. With continuous growth, in 2004 Hong Ha was in the group of 100 billion/year enterprises after 45 years of formation and development. Leaving a deep impression with products associated with the historical flow of the country, today, mentioning Hong Ha Stationery is mentioning a familiar brand that has accompanied many generations of Vietnamese students. Today, mentioning Hong Ha Stationery is mentioning a familiar brand that has accompanied many generations of Vietnamese students. Hong Ha products always receive the trust and support of consumers with outstanding product lines such as: Natural white paper notebooks, anti-glare - anti-eye fatigue; Fountain pens with flower lines for practicing beautiful handwriting; square-spine notebooks with environmentally friendly water-based glue; school supplies using safe materials; paintings that meet the American ATSM D4236 standard and the European EN 71 standard; Delus printing/photo paper that does not use chlorine-based bleach, safe for users... Mr. Pham Trung Kien - General Director of Hong Ha Stationery Joint Stock Company, who was honored as a Typical Young Vietnamese Entrepreneur in 2022, said: "Hong Ha Stationery is the first Vietnamese brand to open in the stationery field and is also a long-standing brand in our country up to this point. After nearly 65 years of construction and development, with the mission of providing solutions to improve work efficiency and convenience in life, Hong Ha Stationery always strives to bring consumers high-quality, convenient and safe products for health, providing solutions to improve efficiency and convenience in life". 
In addition to efforts in production and brand development, Hong Ha Stationery always pays attention to sharing activities with the community. For nearly 30 years, Hong Ha has been the sponsor of Birla Children's Village in Hanoi; regularly sponsoring excellent students, poor students who overcome difficulties, students in remote and disadvantaged areas, areas affected by natural disasters, floods, etc.
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)