Starting out as a regular cosmetics saleswoman, thanks to her charming speaking skills, Ly Giai Ky (31 years old) became the king in the sales field.
He is known as the "lipstick king" of China thanks to his excellent cosmetic business skills. Each of Li Jiaqi's live sales broadcasts can attract more than 100 million viewers.
"Lipstick King" Li Jiaqi in a live broadcast (Photo: QQ).
According to 163, the annual Singles' Day in China on November 11 is when Li Jiaqi sets records for livestreaming sales.
In 2021, Li Jiaqi set a record when he livestreamed continuously for 12 hours and earned 10 billion yuan (nearly 34,000 billion VND). In 2022, also on Singles' Day 11/11, he achieved a revenue of more than 20 billion yuan (nearly 68,000 billion VND), becoming a legend in the history of e-commerce in China.
With his success on the e-commerce platform, Li Jiaqi has become a symbol of success in online sales, an idol of Chinese youth. He has been invited to speak at major media universities in China.
However, Li Jiaqi is currently facing a major career crisis as he is being boycotted by customers. Many viewers of his livestream have declared that they are turning their backs on their idol.
The incident began when Li Jiaqi hosted a livestream introducing her cosmetic products. During the chat, an audience member questioned the price of a product, claiming that the price had increased.
Arguing one-on-one with a customer on livestream, Ly Giai Ky was boycotted (Photo: Sina).
Li Jiaqi responded by saying that prices remained stable and blamed consumers for not working hard to increase their incomes and afford the products they wanted.
Jiaqi’s statement quickly spread on Chinese social media and caused outrage among consumers. Many people thought that Jiaqi’s statement was not sober and did not understand the difficult financial situation of consumers.
Faced with a wave of criticism from consumers, Li Jiaqi had to publicly apologize on his personal Weibo page (China) and in subsequent online sales sessions. He even burst into tears expressing regret for his careless statements and his disdain for buyers.
However, Jiaqi’s actions failed to appease the anger of his customers. In a short time, he lost more than 1 million followers on the social media platform Weibo. Jiaqi’s live broadcast revenue has been continuously decreasing recently and he is facing millions of dollars in compensation to his partners.
Li Jiaqi is likely to face millions of dollars in compensation to partners due to the boycott (Photo: Sina).
It is known that Li Jiaqi signed a contract with a partner, ensuring revenue of 30 billion yuan (101,000 billion VND) during the promotion period on the occasion of Singles' Day on November 11. However, with the current widespread boycott, that number is out of reach for Li Jiaqi. China's "livestream king" may have to compensate 20 billion yuan (nearly 68,000 billion VND or 2.7 billion USD) to the partner.
With the explosive growth of e-commerce, the livestream sales industry is booming in China and bringing fame and huge income to many people.
Just like entertainment stars, in China, stars in the livestream sales field can easily be boycotted and lose their jobs if they are not loved and supported by customers.
Chinese "livestream queen" Wei Ya lost her career due to tax evasion scandal (Photo: Sina).
China's "livestream queen" - Vi A - also lost her reputation and career due to a tax evasion scandal in 2021. She was fined 1.34 billion yuan (about 210 million USD) for tax evasion.
Despite apologizing and promptly paying the fine, Vi A lost her job and disappeared from sales platforms in China for nearly two years. She also faced a large wave of boycotts from customers.
Before the scandal, Wei Ya had an estimated fortune of about 1.4 billion USD and was on the list of the 500 richest people in China in 2021.
She is considered the queen of livestream sales, an idol of young people in China thanks to her excellent ability to close deals. In 2020, she livestreamed to sell a commercial space rocket manufactured in Wuhan (China) for 5.6 million USD.
Source link
Comment (0)