On the afternoon of September 26, in Hanoi, the Miss Multicultural World contest licensed by the Hanoi Department of Culture and Sports officially launched.

This is the first time Vietnam has owned the copyright of an international beauty pageant initiated by a Vietnamese person.

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Miss Phan Kim Oanh speaks at the press conference.

At the announcement ceremony, Miss Phan Kim Oanh, copyright holder and President and Founder of Miss Multicultural World 2025, said that in addition to honoring beauty, the contest is also an intellectual playground, where contestants compete in knowledge, talent and cultural understanding.

People's Artist Vuong Duy Bien, former Deputy Minister of Culture, Sports and Tourism, Deputy Head of the jury of the Miss Multicultural World 2025 pageant, said that beauty pageants need to have all the elements of beauty, but the part that creates identity is cultural knowledge. Therefore, judges must also set standards to harmonize and integrate beauty and cultural knowledge for contestants.

"Multiculturalism means that the contest will introduce many cultures of different countries. We have to choose what the contestants will introduce to be consistent, so that the contest is not distorted or lame. That is the general criterion of the contest," said Mr. Bien.

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People's Artist Nguyen Hai.

People's Artist Nguyen Hai, a member of the jury, expressed his belief that the contest will not be mixed with other beauty pageants in Vietnam.

"Any contestant, no matter which country they come from, must preserve, conserve and promote the traditional culture of their nation, while spreading the cultures of other countries to each other" - People's Artist Nguyen Hai expressed.

The competition is expected to take place in June 2025 in Hanoi with the participation of 50 contestants representing 50 countries around the world.

To date, the Organizing Committee has received participation information from candidates from the US, Germany, France, Switzerland, UK, Sweden, Philippines, Singapore, Nigeria, China, UAE, India, Thailand, Cambodia, Malaysia, Indonesia, Korea, Japan, Turkey, South Africa, Canada, Mexico, Venezuela and many other countries.

It is expected that from June 22-29, 2025, excellent candidates representing the countries will enter the competition with many activities in Vietnam such as visiting and learning about historical sites, scenic spots, and volunteering in Hanoi, Quang Ninh, and Ninh Binh.

The swimsuit and talent show will take place in Ha Long city, Quang Ninh.

The final night took place on June 29, 2025 in Hanoi with competitions in Vietnamese ao dai, national costumes of various countries, evening gowns and behavior.

Photo: Organizing Committee

Miss Vietnam Tourism Pham Thi Ngoc Quynh stands out under the Hanoi Flagpole . Performing as the vedette for the collection "Fragrance of Com" by designer Chau Loan, Miss Vietnam Tourism Pham Thi Ngoc Quynh stands out under the Hanoi Flagpole.