On the morning of August 15, at Dong Giang Heaven Gate Eco-tourism Area (Ma Cooih commune), the People's Committee of Dong Giang district, Quang Nam province coordinated with Hang Gop Eco-tourism Area Joint Stock Company to organize the first A Rieu chili festival in 2024.
Chairman of Quang Nam Provincial People's Committee Le Van Dung spoke at the opening ceremony of the A Rieu Chili Festival on the morning of August 15.
This is the first time the A Rieu chili festival has taken place to introduce and promote tourism and local agricultural products, especially A Rieu chili products, thereby connecting supply and demand, connecting tours and tourist routes to Dong Giang district, Quang Nam province.
Speaking at the opening ceremony, Mr. Le Van Dung, Chairman of the People's Committee of Quang Nam province, said that the first A Rieu chili festival will be an activity associated with agricultural product development and eco-tourism in Dong Giang district to contribute to honoring and affirming the value, origin and brand of A Rieu chili of Quang Nam province in general and Dong Giang in particular.
Through the series of events of the first A Rieu chili festival in 2024, with the expectation of opening a channel for trade promotion, stimulating consumption, exchanging experiences and information on the application of scientific and technological advances. At the same time, it is a bridge between production and consumption, creating opportunities for businesses and producers to sign contracts for product consumption.
Signing ceremony of A Rieu chili product consumption agreement between representative of Dong Giang Heaven's Gate Ecotourism Area and Ma Cooih Agricultural and Forestry Cooperative.
Mr. Nguyen Anh Tan, Chairman of the Board of Directors of FVG Group, representative of Dong Giang Heaven Gate Eco-tourism Area, shared that the A Rieu Chili Festival is an opportunity to bring many visual experiences to consumers, creating a unique cultural - tourism product with its own identity and brand of Dong Giang. FVG Group cooperates with a number of communes in the district to create stable output, supporting local people.
The ritual of carrying the sacred A Rieu chili...
The A Rieu Chili Festival takes place for 2 days from August 15-16 at Dong Giang Heaven Gate Eco-tourism Area - the largest tourist destination in the western mountainous region of Quang Nam with a total area of 120 hectares including a resort, entertainment and traditional culture of the Co Tu people.
The festival has the participation of 11 communes and towns. During the festival, Dong Giang Heaven Gate Eco-tourism Area opens completely free of charge to the Co Tu people in Quang Nam province with the hope that it will be an opportunity for people to participate in unique cultural activities during the festival, visit and experience free services at the tourist area.
Delegates experience A Rieu chili products at the opening ceremony.
The festival includes many impressive cultural and tourism activities such as: opening and closing art programs, photo exhibitions of agricultural products and OCOP products, culinary displays, presentation competitions to promote local traditional cuisine and A Rieu chili products, gong and drum dance competitions with sacred fire, reenactment of the sacred A Rieu chili procession ritual...
In addition, people and tourists can also participate in many unique art activities, imbued with the indigenous cultural identity of the local people of Quang Nam province, with many recreational sports activities such as: slingshot shooting, swimming, A Rieu chili eating contest with Quang noodles, the Great Forest Dance show and cultural exchange...
For a long time, A Rieu chili has been one of the important spices in dishes and has become a part of the culture of the Co Tu people living in the Truong Son mountain range.
Along with that, people and tourists can also visit the promotional space, introducing "Dong Giang Agricultural Products Fair 2024" with a scale of 7 booths of typical local agricultural and forestry products, especially products related to A Rieu chili.
It is known that for a long time, A Rieu chili has been one of the important spices in dishes and has become a part of the culture of the Co Tu people living in the Truong Son mountain range.
A Rieu in the Co Tu language means starling. The A Rieu chili pepper in Dong Giang region was named after the legend of the starling bird eating the chili peppers growing in the forest, from which it spread the seeds throughout the mountains and forests.
Thanks to the unique soil and climate conditions, the chili variety is quite small in size, has a spicy, moderately aromatic flavor, very unique and different from chili varieties in other places. This is a product with commercial value, suitable for consumer tastes and brings high income to the people.
Promotional and introduction space for "Dong Giang Agricultural Fair 2024"...
Over the past years, in order to preserve, enhance the value and build a unique brand of A Rieu chili, form a specialized area for producing A Rieu chili in the direction of goods, improve production capacity and income for people, Dong Giang district has implemented a project to preserve and develop A Rieu chili in Ma Cooih commune according to the planning period 2022 - 2025 with an area in the district reaching 50 hectares.
Slingshot competition...
Cultural exchange and show "Dance of the Great Forest"...
During the festival, Dong Giang Heaven Gate Eco-tourism Area opens free of charge to the Co Tu people in Quang Nam province with the hope of providing an opportunity for people to participate in unique cultural activities during the festival, visit and experience free services at the tourist area.
On this occasion, a signing ceremony of the contract to purchase A Rieu chili products took place between representatives of Dong Giang Heaven Gate Eco-tourism Area and Ma Cooih Agricultural and Forestry Cooperative. This is an effort of the enterprise with the desire to create sustainable livelihoods for the people, affirm the quality, enhance the reputation and brand of A Rieu chili in the Vietnamese agricultural market, promote the image, potential and advantages of Dong Giang district in particular, Quang Nam province in general, contributing to socio-economic development.
Source: https://toquoc.vn/nhieu-hoat-dong-van-hoa-du-lich-dac-sac-tai-le-hoi-ot-a-rieu-20240815111403464.htm
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