Many solutions to welcome 9 million tourists in 2024

From more than 33,000 billion VND...

On March 8, in Nha Trang City, Khanh Hoa Department of Tourism held a conference to meet tourism businesses in 2024. Attending were Vice Chairman of Khanh Hoa Provincial People's Committee, concurrently Head of the Provincial Tourism Development Steering Committee Dinh Van Thieu, along with leaders of departments, branches, and representatives of more than 150 tourism-related businesses operating in Khanh Hoa.

Organizing many big events, in 2023, Khanh Hoa tourism will reach more than 33,000 billion VND. (Photo: Trung Nhan)

At the Conference, Deputy Director of the Department of Tourism Cung Quynh Anh said that Khanh Hoa tourism industry strives to welcome 9 million tourists in 2024, including about 3 million international visitors and tourism revenue will reach 40,100 billion VND.

"From the beginning of 2024, the Khanh Hoa Provincial Tourism Development Steering Committee has set out a plan to organize many large-scale tourism events in 2024, such as organizing a series of events to celebrate the 100th anniversary of the construction and development of Nha Trang City (1924 - 2024); the international Jazz festival program is expected to take place at the end of April.

Along with that, the organization of the 2024 Sea Tourism Festival, from June 13-16, 2024; the light festival program held for 4 weeks starting from June 29, 2024 - July 20, 2024 (every Saturday) and many programs organized by businesses in the province will contribute to promoting and attracting tourists to Nha Trang - Khanh Hoa" - Mr. Cung Quynh Anh said.

Vice Chairman of Khanh Hoa Provincial People's Committee Dinh Van Thieu speaks at the conference. (Photo: Trung Nhan)

… up to 40,100 billion VND

Vice President of Nha Trang - Khanh Hoa Tourism Association Pham Minh Nhut said that after more than 2 years of being affected by the Covid-19 pandemic, Khanh Hoa tourism has had a quite impressive recovery in 2023. However, room occupancy is still very low, only reaching about 45-46% of the annual average.

Therefore, in the competition to attract tourists, many hotels have lowered their room prices very low. Currently, online booking sites such as booking.com, agoda.com are selling rooms at many 4-star hotels in Nha Trang for only over 500,000 VND/room/night including buffet breakfast for 2 people.

In the first days of the Year of the Dragon 2024, Khanh Hoa's tourism activities attracted more than 1,546,796 visitors. (Photo: VinWonders)

“The competition in selling cheap hotel rooms in Nha Trang - Khanh Hoa depends on many factors such as tourism growth, hotel diversity, technical factors, pricing strategies and other factors. To ensure sustainable development and optimize profits, businesses need to carefully consider pricing strategies and service quality to maintain competitiveness” - Mr. Pham Minh Nhut shared.

Khanh Hoa will organize the Light Festival Program in the summer of 2024. (Photo: Trung Nhan)

Regarding promoting the overall development of night tourism products, representatives of Vinpearl Joint Stock Company proposed a number of groups of solutions such as identifying night tourism products along with sea tourism as strategic products of Khanh Hoa. In the next phase, it is necessary to invest in development, thereby issuing appropriate legal management mechanisms, preferential policies on finance, taxes, etc. for businesses operating in the night economy.

At the same time, it is necessary to prioritize the development of public transport infrastructure and green tourism to promote tourists' access to tourist destinations.

Finally, lead the branding of the destination, launch common tourism communication campaigns for the destination and mobilize participation from not only large enterprises but also all enterprises operating in the province with the core values of Sea tourism - Green tourism - clean - beautiful - friendly to tourists.

At the Conference, Mr. Dinh Van Thieu suggested that the Department of Tourism study and accelerate the application of digital transformation in the tourism industry. At the same time, continue to strongly implement communication activities, promote advertising, stimulate demand to attract tourists with appropriate forms and themes, focusing on improving continuity, diversity, professionalism and efficiency, applying 4.0 technologies according to world trends.

Khanh Hoa will focus on developing diverse types of night tourism products to attract tourists. (Photo: Trung Nhan) — Khanh Hoa will focus on developing a variety of night tourism products to attract tourists. (Photo: Trung Nhan)

At the same time, we are strengthening communication to affirm that Nha Trang - Khanh Hoa is a safe, quality, attractive and friendly destination for domestic and international tourists.

Regarding the development of diverse types of night tourism products to attract tourists, Mr. Dinh Van Thieu suggested that the Department of Planning and Investment take the lead in coordinating with relevant departments, branches and localities to develop a plan to implement the approved Project on developing the night economy of Khanh Hoa province; the Department of Industry and Trade implement the Project on organizing a pilot model of night market activities in Nha Trang city, Khanh Hoa province in the period of 2023 - 2025 to practically and effectively serve tourists.

Mr. Dinh Van Thieu also suggested that the Nha Trang - Khanh Hoa Tourism Association should proactively connect and coordinate with localities that have signed tourism development agreements with Khanh Hoa to promote the province's events, thereby building a plan to promote and attract tourists.

At the same time, focus on researching and developing new tourism products to stimulate tourism demand, continuously invest and improve service quality.

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