'Japanese consumers will become familiar with Vietnamese products after the pho festival'

Báo Tuổi TrẻBáo Tuổi Trẻ08/10/2023

The Pho food festival contributes to creating the habit of using Vietnamese products among Japanese people, spreading traditional culinary values, and promoting trade connection programs.
Đoàn Ban Chỉ đạo cuộc vận động "Người Việt Nam ưu tiên dùng hàng Việt Nam" TP.HCM đã tham dự chương trình Việt Nam Phở Festival tại Nhật Bản

The delegation of the Steering Committee of the campaign "Vietnamese people prioritize using Vietnamese goods" in Ho Chi Minh City attended the Vietnam Pho Festival program in Japan.

The delegation of the Steering Committee of the campaign "Vietnamese people prioritize using Vietnamese goods" in Ho Chi Minh City attended the Vietnam Pho Festival 2023 program in Japan during a study and experience exchange trip lasting from October 8 to 13.

Ms. Nguyen Thanh Xuan - Chairman of the City Farmers' Association, member of the steering committee - said that when she and the delegation went to Japan on the occasion of the Pho Festival - Vietnam Pho Festival 2023, the delegation was very surprised when the Pho Festival was held in Japan, one of the demanding markets, as well as the bustling, crowded atmosphere at the festival. She said she was very impressed with the thoughtful preparation of the organizing committee.

"Through the festival, the steering committee hopes to have more Vietnamese products have the opportunity to expand their market, to Japan as well as other countries. The Pho Festival also creates a habit of using Vietnamese products among Japanese people, spreading the value of traditional cuisine. From this festival, there will be more trade connection programs, promoting the promotion of Vietnamese products to Japan as well as other countries in the Southeast Asian region," Ms. Xuan hopes.

These activities are not limited to Vietnamese people living in Japan, but also local people who love Vietnamese cuisine. The overseas activities of Vietnam as well as Ho Chi Minh City will support the economic and social development of the city as well as the countries.

This is also a key task of the campaign "Vietnamese people prioritize using Vietnamese goods" in building the image and enhancing the competitiveness of Vietnamese goods.

Vietnam Pho Festival 2023 program takes place from October 7 to 8 at Yoyogi Park, Keyaki Square - Tokyo Japan.

Bà Nguyễn Thanh Xuân tham quan gian hàng Phở Hai Thiền

Ms. Nguyen Thanh Xuan visited Pho Hai Thien booth

Gian hàng phở Dậu cũng bất ngờ khi có Đoàn Ban Chỉ đạo cuộc vận động "Người Việt Nam ưu tiên dùng hàng Việt Nam" TP.HCM ghé thăm

Pho Dau stall was also surprised when the Steering Committee of the campaign "Vietnamese people prioritize using Vietnamese products" in Ho Chi Minh City visited.

Theo các doanh nghiệp, thông qua các lễ hội ẩm thực ở nước ngoài, hàng Việt sẽ có cơ hội đi xa hơn

According to businesses, through food festivals abroad, Vietnamese goods will have the opportunity to go further.

Người dân Nhật Bản xem danh sách các quán phở được thực khách đánh giá tại Lễ hội phở - Vietnam Phở Festival 2023

Japanese people see the list of pho restaurants rated by diners at the Pho Festival - Vietnam Pho Festival 2023

Vietnam Pho Festival 2023 is co-organized by Tuoi Tre newspaper, Saigon Tourist Group, Ho Chi Minh City Vietnam - Japan Friendship Association, with the support of the Vietnamese Embassy in Japan and the support of Japanese friends such as Mr. Aoyagi Yoichiro - member of the House of Representatives, head of the Vietnam - Japan Festival Organizing Committee, Mainichi newspaper (Japan) and Vietnamese associations in Japan.

Vietnam Pho Festival 2023 has the participation of Golden Star Anise chefs from previous years such as: Nguyen Tien Hai, Nguyen Tu Tin, Pham Quang Duy... and chefs from famous pho restaurants: Pho Dau, Pho Hai Thien, Pho Hotel Majestic Saigon, Pho'S, Pho Sen SASCO, Pho Thin Bo Ho, Pho Thu Duc Golf Course Restaurant, Pho Ta - Binh Tay Food...

The program is sponsored by Vietnam Airlines, Suntory Beverage & Food, Simply Food (Binh Tay Food Company), SASCO, Dai-ichi Life Vietnam, Pho'S and several other businesses.

The reigning Miss Intercontinental Le Nguyen Bao Ngoc is the official ambassador, accompanying and participating in the program's activities.

Tuoitre.vn


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