My Duc promotes OCOP products based on traditional craft villages
Báo Nông nghiệp Việt Nam•12/12/2024
My Duc district, Hanoi city is home to many professions, especially silk weaving. Recently, many establishments have participated in the OCOP program.
Meritorious artist Phan Thi Thuan is checking silkworms. Photo: NNVN.
In the 2024 OCOP product classification assessment, My Duc district has 13 new products participating in the assessment of the subjects: My Duc Hand Embroidery Cooperative with 5 products (National flower hand embroidery painting welcoming spring, Temple of Literature hand embroidery painting, One Pillar Pagoda hand embroidery painting, Sunflower hand embroidery painting, Zen Lotus hand embroidery painting); My Duc Agricultural Company Limited with 3 products (Black tea, Solanum procumbens tea, Royal jelly turmeric pills); My Duc Mulberry Silk Company Limited with 2 products (wood grain pillow, hand embroidered silk scarf); Nhan Van rattan and bamboo establishment with 3 products (Spiral rattan lamp, Nhu Y rattan mirror, Van Nhi woven bamboo lamp). Most of them are handicraft products or specialties of the district and have traceable origin, packaging, and labels that are quite suitable for consumer tastes. In addition, the subjects have also changed their thinking about environmentally friendly production and created many jobs for local workers, with an orientation towards sustainable brand building. Some subjects have known how to tell creative product stories, attract consumers, stimulate them to buy, not simply produce and then sell at outlets and stores as before. The Council for evaluating and classifying OCOP products in My Duc district highly appreciated the changes in thinking of such subjects and recommended that they complete their documents to submit to the city level. The One Commune One Product program has never been as exciting as it is now, the evaluation and classification of OCOP products is meaningful in the socio-economic development of the locality, opening a sustainable direction for subjects in the production and consumption of goods.
Silk weaving in Phung Xa. Photo: NNVN.
My Duc district used to be the "cradle" of the silkworm growing, silk reeling and silk weaving profession of the old Ha Tay province. Meritorious artisan Phan Thi Thuan, Director of My Duc Silk Sericulture Company Limited, confided with the heart of a native child that she was very sad to see the silk reeling and silk weaving profession decline. Therefore, she thought of ways to create new products to attract the attention of consumers day and night. Typical of these is that instead of letting people weave silk, she came up with a self-woven silk blanket product, which was granted a national exclusive patent, or came up with a way to harvest lotus silk and weave it into silk. Each of her products sells for a few million to tens of millions of VND, and is one of the typical products as gifts of My Duc district in particular and Hanoi in general. She boldly brought them to participate in the OCOP program and was highly praised by the jury for their uniqueness, meticulousness and artistry.
Meritorious artisan Phan Thi Thuan with a cotton blanket woven by silkworms. Photo: NNVN.
Phung Xa commune currently has about 1,700 households producing and trading silk textile products with about 7,000 local and provincial workers participating, contributing about 70% of the economy... Realizing the useful role of the One Commune One Product, Many Households program, businesses in Phung Xa have proactively and actively brought their products to be evaluated and scored OCOP with the aim of affirming their brand, increasing quality and finding consumption sources.
According to statistics from the Office of the Program Coordination, Phan Thi Thuan was awarded a 5-star OCOP, and two of her other products, including lotus silk scarves and silk scarves, also have the potential to be awarded a 5-star OCOP... In the new rural area of My Duc district, up to now, the locality has had 57 OCOP products, of which 22 products were awarded a 4-star OCOP and 32 OCOP products were awarded a 3-star OCOP. In particular, the self-woven silk blanket product of excellent artisan Phan Thi Thuan was awarded a 5-star OCOP, and two of her other products, including lotus silk scarves and silk scarves, also have the potential to be awarded a 5-star OCOP...
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