Professional brokers reveal the secret to selling your home for the right price

Real estate negotiations are a tense tug-of-war between sellers and buyers. To sell your home for the highest price, you need to have the right strategy. Here are some tips for selling your home for the best price, as revealed by experienced real estate agents on Yahoo Finance .

Low price strategy to attract buyers

According to Morgan Franklin, a real estate expert in Kentucky, USA, offering a lower price than the real value can be risky, but it creates interest for many people. This strategy helps increase the number of people coming to see the house in the early stages of selling.

This broker believes that offering a low price and then pushing it higher will help sellers attract more potential buyers. Morgan Franklin told Yahoo Finance that a homeowner who reduces the price by just 5% can make a home more attractive to many buyers.

However, this strategy is often effective when the real estate market is on an upward trend. Therefore, sellers need to understand the market or work with people with experience in the industry before deciding to apply this strategy.

Set a deadline for the offer price

People don't like to miss out on an opportunity, and setting a deadline can motivate hesitant buyers. In a hot real estate market, this strategy encourages potential buyers to make a quick decision.

However, Liane Jamason - a long-time broker in Florida, USA - said that this strategy should only be applied when the selling price is reasonable and the house is of interest to many people, with a few people making offers.

Sharing her experience applying this strategy, Jamason said that she usually waits until at least two offers have been made. Then, Jamason notifies all interested buyers of the deadline for submitting a negotiated price.

This broker suggests setting a deadline like this: "We've received multiple offers. Those who are really interested in the house need to make their best offer by 5 p.m. Friday."

By using this strategy, Jamason received 12 offers on his home in a short period of time, with the highest offer exceeding his asking price by about $16,000.

An apartment building in Hanoi (Photo: Tran Khang0.

Impressive exterior investment

First impressions are extremely important, especially when you want to sell your home for a high price. An attractive exterior is the first element that attracts the attention of potential buyers, arousing their desire to own your home.

Of course, price and interior quality also play a role, but a beautiful exterior will make a lasting first impression, giving buyers confidence that the home is worth the price and meets their needs.

There are many ways to enhance the exterior of your home such as investing in gardens, landscapes, trees, repainting the house in a brighter color, or changing the main door to something beautiful and stylish.

In addition to the above suggestions, you can also refer to some other ideas such as installing a garden lighting system to add sparkle to the house at night, arranging outdoor decorations such as chairs, tea tables, swings... to create a space for relaxation and rest.

It is equally important to always keep the space around the house clean and tidy.

Invest in advertising images

Experienced realtors agree that a great home photo is worth a thousand words. Yet few home sellers pay attention to this.

Yahoo Finance says most sellers include a straight-on shot of the house, but other angles can be much more appealing. For example, a photo taken from the corner of the house helps buyers visualize both sides of the house. Or a nice shot of the kitchen can remind them of cooking a cozy meal for the family.

Of course buyers don't have the patience to look at dozens of photos, so you need to show them the best ones.

Priority Marketing Strategy

Pre-emptive marketing is an effective strategy for generating interest from a specific group of buyers before you officially list your home for sale. You may have seen this strategy used by real estate agents for their loyalty program.

Jamason said that home sellers can also apply the same by taking advantage of social networks such as Facebook and Instagram groups to post pictures and information about the house, attracting the attention of a group of target buyers.

Home sellers can also work with real estate agents because they have a ready pool of potential buyers. This strategy also increases the chances of finding the right buyer.

Source: https://dantri.com.vn/bat-dong-san/moi-gioi-chuyen-nghiep-tiet-lo-bi-kip-ban-nha-duoc-gia-20240622093054562.htm