With a series of attractive incentive programs, promotions, and deep discounts, the Hanoi City Concentrated Promotion Program in 2024 contributes to boosting consumer demand and promoting Vietnamese goods.
At the same time, this activity aims to support businesses in developing production and business, promoting economic growth in the capital, especially in the field of trade and services.
Consumer stimulus month
In order to promote consumption stimulation and sustainable economic growth in the capital, Hanoi city is implementing the City-focused Promotion Program in 2024, with a series of promotional activities to stimulate consumption.
Following the success of the concentrated promotional events in May and July 2024, this November, the Hanoi City Concentrated Promotion Program continues to take place with many of the biggest promotional events of the year, bringing shopping opportunities with discounts from 30% to 100% for many products and services. The Hanoi Promotion Month event in 2024 is deployed throughout the city with about 800 to 1,000 promotional points and 50 Golden Promotion Points.
Notably, the event Hanoi Midnight Sale, taking place from November 29 to 30, attracted the participation of about 200 businesses, shopping malls, supermarkets, chains, production and business establishments, e-commerce platforms...
Most recently (on the evening of November 26), in Ha Dong district, the Hanoi Department of Industry and Trade organized the "November Promotion Festival" fair, lasting until the end of November 2024. The event attracted many reputable businesses to participate with more than 100 booths and promotional display areas, with products discounted up to 100%, giving consumers the opportunity to experience and purchase high-quality products at preferential prices.
Ms. Nguyen Hoai An (residing at B11D Nam Trung Yen apartment building, Cau Giay district) shared that big promotional programs, deep discounts, and abundant and diverse sources of goods... throughout the year are especially meaningful in sharing the spending burden with consumers.
From the perspective of a distribution business, Director of Co.opmart Hanoi supermarket Nguyen Thi Kim Dung said that in preparation for participating in the Hanoi City Concentrated Promotion Program this year, the unit worked in advance with suppliers to get the best prices and sources of goods. In addition to the supplier's discounts, Co.opmart also implemented its own discounts, both supporting consumers and creating a competitive advantage.
Support businesses to increase competitiveness
Looking back at the results of 2023, the Hanoi Department of Industry and Trade said that the Hanoi City Concentrated Promotion Program has made a clear breakthrough, creating a shopping festival, stimulating year-end consumption for people. Promotional events have been innovated, quality has been improved; the promotion rate has been increased (up to 100%) to help consumers benefit more. Most businesses participating in the program have recorded growth in revenue and number of customers. Specifically, revenue and number of customers of businesses increased by 50-150%; helping to reduce inventory by 20-70%.
Entering 2024, the City-focused Promotion Program will not only create conditions for consumers to benefit, but also help businesses overcome difficulties, increase competitiveness and stabilize the market.
“We expect the program to achieve many goals such as stimulating domestic demand, increasing total retail sales, stabilizing prices, and promoting the development of the night-time economy and e-commerce in the capital,” said Nguyen Kieu Oanh, Deputy Director in charge of the Hanoi Department of Industry and Trade.
November is always the peak shopping season in Hanoi. With many discount and promotion activities, the Hanoi City Promotion Program, especially in the last days of November, promises to be a boost to promote domestic consumption, increase total retail sales at the end of the year and the Lunar New Year 2025.
To overcome the limitations and shortcomings of promotional activities and gradually put this method into practice, Deputy Director in charge of the Hanoi Department of Industry and Trade Nguyen Kieu Oanh said that every year, the Department of Industry and Trade issues a document requesting coordination with the Market Management Department and functional forces to inspect and supervise promotional activities in the area. At the same time, the Department of Industry and Trade directs and guides the implementation of promotional programs sent to businesses, in order to protect the rights of consumers and legitimate businesses from the "maze" of promotional goods at the end of the year and during the Lunar New Year.
Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep: Synchronously deploy many groups of solutions
Faced with increasing pressure to stabilize prices of essential goods in the last months of the year and during the Lunar New Year, the Hanoi Department of Industry and Trade is actively implementing many synchronous groups of solutions to support production and business enterprises and stimulate consumption.
Specifically, the Department of Industry and Trade promotes supply-demand connection programs between Hanoi and other localities in the last months of the year to support businesses in developing markets and expanding distribution channels. At the same time, the Department of Industry and Trade encourages retail units to share discounts and reduce costs to reduce pressure on price increases; organize longer promotional programs and deeper discounts, especially during low consumption months. In particular, Hanoi also encourages distribution systems to increase the application of information technology and strongly develop e-commerce in the circulation and distribution of goods... on occasions such as Black Friday, Christmas, New Year's Day, Lunar New Year...
Deputy General Director of Hanoi Trading Corporation Do Tue Tam: Carefully prepare, ensure product quality
In recent years, promotional activities within the framework of the Hanoi City Concentrated Promotion Program have been continuously innovated and improved in quality. In addition, trade promotion programs associated with promoting the building of Vietnamese product brands have been helping Hanoi achieve the goal of effectively connecting production with consumption, promoting domestic consumption, contributing to revenue growth. As a result, total retail sales of goods and consumer service revenue have increased, contributing to the completion of the growth target for 2023 and the period 2021-2025 of Hanoi.
Participating in the City Concentrated Promotion Program, the Hapromart supermarket system has worked in advance with suppliers to get the best prices and sources of goods. In addition to the supplier's discount, Hapromart also implements its own discount, both supporting consumers and creating a competitive advantage. To attract customers, Hapromart has carefully prepared goods, ensuring quality and origin.
Director of Hanoi Market Management Department Chu Xuan Kien: Promotions that violate regulations will be strictly handled.
According to many customers, in promotional programs, there are many cases where the goods are in stock for many years, old models, odd sizes, odd numbers. Many stores and businesses also take advantage of promotional programs to display and sell products that do not guarantee quality, products that are close to their expiration date, arbitrarily raise product prices and then reduce prices, and even sell products that are not their own brand to deceive consumers.
In order to gradually put promotional activities into order and meet the requirements of state management, the Hanoi Market Management Department has strengthened inspection and strictly handled organizations and individuals who conduct promotions in violation of regulations on registration procedures, products, and promotion time, and take advantage of promotions to commit commercial fraud and sell poor quality goods. When detecting signs of fraud or infringement of rights, people need to immediately notify the authorities.
Source: https://hanoimoi.vn/chuong-trinh-khuyen-mai-tap-trung-ha-noi-nam-2024-kich-cau-tieu-dung-ket-noi-quang-ba-685905.html
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