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| Delegates press the button to officially activate the program "60 hours of online shopping in Vietnam" |
On the evening of November 29, in Hanoi, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) held the opening ceremony of "Vietnam Online Shopping Day - Online Friday 2024: Proud of Vietnamese products standing shoulder to shoulder with global brands".
This is not only the biggest online shopping event of the year but also a testament to the strong progress of Vietnamese goods in the e-commerce era.
Online Friday 2024 takes place from 0:00 on November 29 to 12:00 on December 1. Throughout the event, there will be the participation of many content creators and operators on digital platforms (Vitamin, VTVcab, Accesstrade, Blivee, Byscom, PT Group, Tikmax).
They connect closely with brands and businesses to introduce and promote specialties from all over the country. The activity will contribute to enhancing the value of Vietnamese goods and promoting Vietnamese goods to confidently stand shoulder to shoulder with international brands.
Online Friday is one of the activities within the framework of the program "National E-commerce Week and Vietnam Online Shopping Day - Online Friday". This is one of the outstanding activities, within the tasks of the National E-commerce Development Program for the period 2021 - 2025 approved by the Government.
The event is of great significance for the community to join hands, build solutions for people, consumers and build a healthy, competitive and sustainable e-commerce market.
Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said: Over the years, Vietnam's e-commerce has affirmed its pioneering role in the digital economy. Although the global and regional economies are still facing many challenges, Vietnam's e-commerce continues to maintain an impressive growth rate of 18-25% per year.
In 2023, Vietnam's e-commerce recorded a growth rate of 25% with a revenue of 20.5 billion USD. It is forecasted that in 2024, the market size will exceed 25 billion USD, clearly demonstrating the sustainable development and potential of this field.
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| Deputy Minister Nguyen Sinh Nhat Tan speaks at the ceremony |
The National E-commerce Week and Vietnam Online Shopping Day - Online Friday, held annually since 2014, is one of the outstanding initiatives demonstrating the strong support of the Government and the Ministry of Industry and Trade to develop e-commerce.
In 2024, the program enters its 11th year with many innovations to better meet the needs of businesses and consumers in the digital transformation era. In particular, the program has the support of the Department of Industry and Trade across the country and the participation of many content creators on digital platforms, selling Vietnamese products, creating a highlight to promote Vietnamese goods to stand shoulder to shoulder with international brands.
To ensure the success of the program, the Ministry of Industry and Trade also sets many requirements for participating units.
Firstly, the product must have clear origin, be genuine, and ensure the trust of people and consumers when participating in transactions.
Second, we need to enhance and ensure the consumer experience in the online trading environment.
Third, the program needs to connect and create conditions for Vietnamese businesses to have the opportunity to access and expand the market through e-commerce.
Fourth, the program organizers need to control promotional and discount programs, ensure their authenticity, and protect consumer rights.
Fifth, we need to step up propaganda work, closely coordinate with media agencies, and increase information sharing so that consumers know and understand how to protect their rights when participating in transactions in the online environment.
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| More than 30 Departments of Industry and Trade of provinces and cities join hands to open 60 hours of Vietnam Online Shopping Day |
This year’s Online Friday event is not only limited to Hanoi but also spread strongly across the country. More than 30 Departments of Industry and Trade of provinces and cities will join in opening 60 hours of Vietnam Online Shopping Day with the participation of local businesses and sellers.
This activity demonstrates the spirit of solidarity and responsibility in promoting sustainable e-commerce development, creating a solid bridge between the Central and local levels.
In addition, the coordination between major e-commerce platforms such as TikTok Shop, Sendo, etc. with the local Department of Industry and Trade is also a highlight of this year's program. Through this coordination, specialties from Vietnam's regions will be widely promoted, creating a bridge to bring culinary culture and local values closer to consumers nationwide.
The close coordination between e-commerce platforms and the Department of Industry and Trade not only helps promote regional specialties, but also brings the unique cultural and culinary values of each locality closer to consumers nationwide.
One of the highlights of this year's program is the BigOFF activity - Proud of Vietnamese Goods. With 6 livestream booths introducing agricultural products and typical specialties across the country, the BigOFF activity will also contribute to bringing Vietnamese goods closer to consumers nationwide, thereby strengthening connections and promoting the value of Vietnamese goods to a wide range of customers.
The organizers hope that Vietnamese enterprises, especially Vietnamese brands, will actively participate in the e-commerce market. This will bring great opportunities for enterprises to exploit the potential of e-commerce, while creating an important stepping stone to affirm the quality and position of Vietnamese goods in both domestic and international markets.
Also in the program, the Voucher Festival organized by brands and businesses participating in the program will bring customers interesting shopping experiences. Specifically, e-commerce platforms such as Sendo, Shopee, Lazada, TikTok Shop, ... will bring customers thousands of vouchers and promotional codes when shopping on web and app platforms.
Source: https://baodaknong.vn/khai-mac-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2024-235655.html
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