(QNO) - Solving issues of debt capital, distribution costs and product transportation are issues discussed at the conference "Connecting trade between suppliers with export enterprises and trade promotion organizations in 2023".
The conference took place this morning, December 22, in Tam Ky City, organized by the Department of Agriculture and Rural Development, with the participation of leaders of the Department of Agriculture and Rural Development, Department of Industry and Trade, representatives of local leaders and nearly 40 OCOP product owners and distribution enterprises.
Large quantity, difficult to consume
Mr. Ngo Tan - Deputy Director of the Department of Agriculture and Rural Development said that after nearly 6 years of implementation, the Quang Nam OCOP Program has achieved positive results. As of December 2023, the whole province has 395 products of 314 entities recognized as meeting OCOP standards.
"Participants in the program are increasingly bold in investing in advanced machinery, equipment, and production lines. In addition, product quality is gradually improving," said Mr. Tan.
In order for the OCOP program in the coming years to have more opportunities to connect with export enterprises and trade promotion organizations inside and outside the province, Mr. Ngo Tan said that OCOP entities, suppliers, export enterprises, and trade promotion organizations need to sit down to share difficulties and problems and propose solutions to find further directions for Quang Nam OCOP products.
Speaking at the conference, Ms. Pham Thi Ngoc Yen - Director of Tam Khoa General Cooperative said that it takes a long time and a large amount of capital to launch a standard OCOP product with many strict processes on input materials, packaging, labels, brand communication... Currently, dried seaweed of this facility has been sold in supermarkets in the province and major cities across the country, but the consumption is still quite low.
"With a monthly production capacity of nearly 4 tons of products, we are currently only able to sell more than 1.2 tons on the market, accounting for 30-40%. The market share is mainly focused on customers in mini supermarkets, especially in small residential areas. Moreover, distributors often extend the time to pay debts, while the cooperative pays the people immediately when purchasing input materials. This problem causes capital stagnation for the facility," Ms. Yen shared.
Expanding the commercial network
Ms. Le Thi Ngoc Tam - Director of Ngoc Lan Quang Nam Cooperative (Tam Thanh Commune, Tam Ky City) said that since 2019, Ngoc Lan fish sauce products have met the standards to enter Co.opMart Tam Ky supermarket after a period of completing the process and standards. Here, the products are preferentially displayed in many locations to attract customers and bring in quite high regular revenue.
[VIDEO] - OCOP subjects proposed at the conference:
"However, Co.opMart is a large supermarket chain nationwide, but Ngoc Lan fish sauce products are only available at the Tam Ky branch. Through this conference, we hope that distributors will pay more attention to OCOP products; at the same time, expand and bring products to the entire existing system to introduce and increase commercial potential in many other provinces and cities" - Ms. Tam sent a message.
Ms. Nguyen Thi Thu Suong - Deputy Director of Co.opMart Tam Ky Supermarket said that in recent years, the unit has coordinated with the province to arrange a self-service booth dedicated to OCOP products in a quite attractive location. The products sold in this area have gone through a process of inspection, control and meet the unit's standards. Quang Nam's OCOP products are quite rich and diverse, creating more choices for customers of Co.opMart Tam Ky.
"However, to expand and bring Quang Nam OCOP products to supermarkets in other provinces and cities, we need to remind the subjects to pay more attention to the issue of product labels and barcodes. Product labels according to Government regulations must be guaranteed on all products, which many OCOP subjects often do wrong. Moreover, each product must have a separate barcode, not 3-4 products sharing the same barcode like some OCOP subjects currently do," said Ms. Suong.
[VIDEO] - Representatives of distributors recommend OCOP entities some issues to pay attention to:
Sharing the same opinion with the representative of Co.opMart Tam Ky supermarket, Mr. Bui Viet Thuan - Director of Go Tam Ky Supermarket said that not only product labels and barcodes, but many OCOP Quang Nam entities also pay little attention to the packaging, distribution and marketing processes of products. Regarding the debt issue for Go supermarket partners, this unit has a separate policy for OCOP entities and cooperatives to pay only after a maximum of 7 days.
"Go Supermarket has a system across 63 provinces and cities, and when the OCOP entity brings its products to one branch, it is eligible to be present in the entire system. However, regarding this issue, the entities must carefully consider transportation resources and competitive prices with other major brands. Because when it comes to the entire system, this game is very fair, regardless of what product or locality. Therefore, the OCOP entities of Quang Nam should promote their strengths and optimize the production process to prepare resources for the upcoming large-scale commercialization path," said Mr. Thuan.
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