Special Night - The whole world drinks to you Carrying the message "Special Taste for Special Occasions", the Special Night event series aims to honor customers' memorable experiences with Saigon Special Beer. With the theme "First Moments", the event in Hanoi brought a lively space for attendees to reminisce about memorable milestones in life, celebrating those moments through images and personal wishes on the event's LED screen. Notably, actor Jung Ilwoo, famous for TV series such as High Kick, Moon Embracing the Sun, Night Watchman, Haechi Era, ... was also present at the event to share about his first trip to Vietnam in April 2024 and during that memorable trip, he found Saigon Special Beer. "I am very happy to be part of today's event to share the first moments together with you," said Jung Ilwoo. “Coming back to Vietnam this time reminds me of many wonderful memories from my first visit as well as Saigon Special Beer - a special taste that is unforgettable from the first taste. I hope Special Night will be a unique and memorable experience for everyone present tonight." The event successfully attracted more than 1,000 guests to immerse themselves in the performance of "Special Night" by rapper BinZ. This was the first time the rapper performed a song he composed specifically for special moments in life. In addition, with the participation of many famous artists such as Soobin Hoang Son, Vu, Trang Phap, Dustin Nguyen and DJ Woke Up, the event was also an unforgettable reunion, filled with joy and connection between the attendees. Innovative brand with the mission of honoring special moments of Vietnamese people Since its relaunch in 2022, Saigon Special Beer has continuously achieved impressive milestones such as winning the silver medal at the World Beer Awards (UK) 2023, World Beer Championships organized by the Beverage Testing Institute (USA), World Beer Awards 2024, ... thereby contributing to affirming its international quality standards in the current competitive environment. The imprints on the international playground are proof of the special flavor of Saigon Special Beer brewed from Yakima hops and using modern Dry Hopping brewing techniques. In recent times, Saigon Special Beer has also constantly innovated its marketing activities to strengthen its connection with young consumers, and the "Special Night" program is one of the important touches to promote that connection. These innovation efforts have contributed to affirming the commitment of SABECO and the Saigon Beer brand in general in bringing high-quality products to consumers to consolidate the leading position of the enterprise in Vietnam, while enhancing the brand's presence in the international market. 
Ms. Patsy Lim, Deputy General Director of Marketing and Communications of SABECO , shared at the event: “With the message 'Special Taste for Special Occasion', Bia Saigon Special celebrates the most memorable moments of customers. Tonight's event was born from that special connection between our brand and consumers. I am moved to witness our products being warmly received and playing a special role in the memories of many people, especially Jung Ilwoo - who traveled a long way to Vietnam and then fell in love with this country and Bia Saigon Special.” After the first event in Hanoi, the next event with the theme "Special Night - The Whole World Cheers for Your Special Friendship" will take place in Vung Tau on November 23. Consumers can participate in minigames on Bia Saigon fanpage to receive tickets to attend.
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