(NADS) - With the theme “Ha Nam - Journey of Connection”, the People's Committee of Ha Nam province has just organized a conference to promote investment in tourism development. The event took place within the framework of Ha Nam Culture and Tourism Week 2024 to enhance the brand and position of “The world's leading local cultural destination” and promote “Asia's leading emerging tourist destination”.
The event introduces the province's potentials and strengths, outstanding values of tourism resources, destinations and unique tourism products. In addition, it introduces preferential policies, simplifies and optimizes conditions for granting investment licenses to attract and call for investors in the tourism service sector, expands domestic and international tourism development links. Thereby, creating opportunities for travel businesses to learn, expand markets, build attractive tours and routes to attract domestic and international tourists.
Effectively promote resources, promote socialization and expand linkages to develop tourism
Speaking at the conference, Member of the Party Central Committee, Secretary of the Provincial Party Committee, Chairwoman of the People's Council of Ha Nam province Le Thi Thuy said that as a land of outstanding people and a long-standing culture, Ha Nam is proud to have loyal sons with glorious feats, forever famous with the history of building and defending the country of the nation.
Ha Nam has many extremely valuable tangible cultural heritages such as: Ngoc Lu bronze drum, Sung Thien Dien Linh stele along with many famous landscapes; many famous spiritual cultural tourist areas such as: Tam Chuc national tourist area, Bat Canh Son, Truc Temple - Ngu Dong Thi Son... At the same time, Ha Nam is also famous for many traditional festivals, imbued with national identity such as: Tich Dien Doi Festival, Duc Thanh Tran's salary distribution ceremony, Lieu Doi martial art ceremony...
In addition, Ha Nam also has many unique traditional craft villages such as: Nha Xa silk weaving, Quyet Thanh pottery, Do Hai fine art horns, Voc wine, Ngoc Dong bamboo and rattan weaving, Thanh Ha lace, Lang Cheu rice paper, Vu Dai braised fish ...
The conference is an opportunity for Ha Nam to promote and introduce the province's potential, strengths, unique features, and outstanding values. In addition, there are preferential policies to attract domestic and international investors in the tourism sector.
At the same time, effectively promote resources, promote socialization and expand tourism development linkages, creating favorable opportunities for tourism businesses to learn, exchange, promote, connect, and build suitable and attractive tours and routes so that more and more tourists come to Ha Nam.
Thereby, helping Ha Nam achieve the goal of becoming one of the key tourism centers of the country, contributing to economic restructuring, creating jobs, increasing income for people, increasing budget revenue, motivating other economic sectors of the province to develop together, contributing to building Ha Nam province increasingly rich, beautiful and civilized.
Fast and strong tourism development speed , achieving high economic efficiency
In recent years, Ha Nam tourism industry has effectively exploited its inherent potential and strengths. By the end of the third quarter of 2024, Ha Nam welcomed 4.2 million visitors for sightseeing and tourism (up 6.8% over the same period in 2023); revenue reached more than 3,200 billion VND (up 6.6% over the same period in 2023).
In 2023, Ha Nam was honored by the World Travel Awards as "World's Leading Local Cultural Destination"; in 2024, Ha Nam was honored by the World Travel Awards as "Asia's Leading Emerging Tourist Destination" and "Asia's Leading Local Cultural Destination".
This shows that Ha Nam is one of the localities with fast and strong tourism development, contributing positively to the overall socio-economic development of the province, creating jobs for many workers as well as promoting the development of many other industries and fields.
Ha Nam currently has more than 200 accommodation establishments with nearly 4,000 rooms serving tourists, including 2 5-star hotels (Muong Thanh Luxury Ha Nam Hotel and Melia Vinpearl Phu Ly Hotel); 1 potential location for developing a National Tourist Area whose Planning has been approved by the Prime Minister is Tam Chuc Tourist Area and 12 recognized tourist destinations.
Important solutions in developing sustainable tourism
After implementing Resolution 08-NQ/TW of the Politburo and Directive 08/CT-TTg of the Prime Minister on developing tourism into a spearhead economic sector, Vietnam's tourism is growing strongly, making an important contribution to socio-economic development, enhancing the image and position of the country.
Mr. Nguyen Le Phuc, Deputy Director of the Vietnam National Administration of Tourism, said that despite facing many challenges from the global economic situation, Vietnam's tourism industry still showed a strong recovery. As of the third quarter of 2024, Vietnam welcomed more than 12.7 million international visitors, up 43% over the same period last year, and tourism revenue reached more than 637.7 trillion VND.
For Ha Nam, the locality has great potential for tourism development, with rich natural resources, unique cultural heritages and a system of outstanding ecological and spiritual tourism areas. Not only that, Ha Nam has a strategic geographical location, located on key traffic routes, creating favorable conditions for connecting and developing inter-regional tourism products.
In order for Ha Nam tourism to develop sustainably, worthy of its available potential, Deputy Director of the Vietnam National Administration of Tourism Nguyen Le Phuc proposed a number of important solutions such as strengthening tourism promotion by using modern promotional tools, applying digital technology to connect local tourism images globally, and effectively exploiting communication channels such as movies and television.
Besides, it is necessary to encourage investment in tourism infrastructure, that is, to improve tourism infrastructure, from the hotel system, restaurants, entertainment areas, especially there should be preferential policies, encourage investment in projects with high added value, creating favorable conditions for businesses when implementing projects.
Along with that, it is necessary to develop high-quality human resources, this is a key factor to improve the quality of tourism products, it is necessary to focus on training and fostering human resources in the tourism sector to meet and serve tourists at the highest level.
At the same time, it is necessary to preserve and promote traditional cultural values. Cultural tourism is a sustainable development direction. It is necessary to have a long-term strategy to preserve and promote cultural values and historical heritage.
At the same time, it is necessary to develop smart tourism. In the context of increasingly developing technology, the combination of tourism and digital technology is an inevitable trend. It is necessary to continue promoting the application of technology in developing smart tourism, thereby building digital information systems about destinations.
Currently, Ha Nam province has 1,888 relics of all kinds; of which 237 have been ranked (2 special national relics, 95 national relics and 140 provincial relics), 14 intangible cultural heritages listed in the national intangible cultural heritage list and 3 national treasures./.
Source: https://nhiepanhdoisong.vn/ha-nam-day-manh-xuc-tien-dau-tu-va-phat-trien-du-lich-thanh-nganh-kinh-te-mui-nhon-15419.html
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