Online exchange "Improving the effectiveness of the propaganda program for voting for Vietnamese products loved by consumers"

Evaluating the effectiveness of propaganda through the program of voting for Vietnamese products loved by consumers, Mr. Nguyen Anh Tuan - Permanent Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi City, Deputy Head of the Steering Committee of the Campaign "Vietnamese people prioritize using Vietnamese products" in Hanoi City, said: The highlight of the important mark in the past time is that communication work is identified as an important factor and solution. Agencies have gradually innovated propaganda activities about the campaign "Vietnamese products loved by consumers". Since 2017, the publication "Vietnamese products loved by consumers" has been widely spread.

Online communication to improve the effectiveness of the program to choose Vietnamese products that are loved by consumers, image 1 — Editor-in-Chief of Hanoi Moi Newspaper Nguyen Minh Duc delivered a speech concluding the online exchange. (Photo: Hanoi Moi Newspaper)

Regarding issues of improving communication effectiveness in the coming time, Mr. Nguyen Anh Tuan said that it is necessary to continue promoting propaganda, innovating propaganda to make the forms rich and diverse. In addition, propaganda work must identify the objects that need propaganda, pay more attention to remote, rural areas, and young people. In the coming time, the Steering Committee of the Campaign "Vietnamese people prioritize using Vietnamese goods" in Hanoi will continue to coordinate with mass media agencies. Enterprises must accompany in propaganda to further improve communication effectiveness.

Speaking at the online exchange, Editor-in-Chief of Hanoi Moi Newspaper Nguyen Minh Duc highly appreciated the enthusiastic opinions of the delegates, through which the Steering Committee of the Campaign "Vietnamese people prioritize using Vietnamese goods" of Hanoi city synthesized and absorbed to innovate the organization, contributing to honoring goods and products to accompany businesses in development.

Regarding communication work, many opinions say that it is necessary to continue to innovate communication work, not only in the press, but also on social networks... so that people and consumers can access relevant information as quickly as possible.

Authorities continue to enhance their responsibility to support businesses to improve products and services, so that the vote not only reaches domestic consumers but also foreign consumers, how to make consumers feel happy, accept and see domestic products as better than foreign products.

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