Enterprises invest deeply in human and technology platforms

ROX Group (formerly TNG Holdings Vietnam Group) has entered a new stage of development with many goals ahead. The Group chooses to invest deeply in the foundation of people and technology.

ROX Group leaders share plans for human resource training, investment in cultural and technological development at HNKD 2024.

Update human resource capacity according to the context of the times

The 4.0 technology revolution brings unprecedented opportunities and challenges. Big data technology, artificial intelligence, cloud computing and automation are creating completely new business and operating models. Data has become an extremely important asset for every business. Customers have become more demanding and demand smart products and services. This requires leaders and businesses to flexibly adapt to multi-dimensional changes in the market.

At the 2024 Business Conference, a representative of ROX Group said: “The two core platforms in the 4.0 era are people and technology. And that is the reason why we focus on investing deeply in these two platforms. When people are updated with new knowledge, when technology is built from a solid foundation, and updated with trending factors, the internal strength of the enterprise will be strong.”

ROX Group invests deeply in people through capacity building programs for the entire team. Staff are focused on professional training through online and offline training programs specifically designed for each department. Middle-level managers are trained in vision and leadership, have their capacity gap surveyed and have a corresponding training program to fill the gap. For senior leaders, ROX Group cooperates with global management consulting firm McKinsey to develop a specialized training program "tailored" for each leader.

In addition, ROX Group also develops people through building corporate culture. The ROX cultural flow was initiated 28 years ago, institutionalized from a management perspective since 2019 and continued to be refined to launch the ROX gene version in May 2023. The ROX gene with 3 core values "Integrity - Proactive responsibility - Efficiency to the end" is an effective tool to unite the team, towards a common goal. In addition, these are also the values for each employee of the Group to reflect on and develop themselves.

Head of ROX Group Culture Department shared: “When cultural values penetrate deep into the consciousness of the team, integrity will be as natural as breathing, responsibility will always be on and commitment to the highest efficiency in work will always be determined from the beginning. And then culture will become the pillar of business performance”.

A key focus of ROX Group's investment in people is equipping them with a "Digital leadership" mindset. To do this, corporate culture acts as a bridge between people and technology. A culture of connection creates a shared awareness of the changing business environment and motivates individuals to develop a digital mindset.

Flexible resources and cost optimization with technology

Mr. Bui Quoc Khanh - Technology Director of ROX Group said that the Group is still in the process of building fundamental systems, both in terms of applications to perform daily operations and technology platforms to meet resource flexibility and cost optimization.

Based on Gartner's evaluation model, ROX Group has improved and built a common architectural model for each system, investing in order of priority according to the business and management goals of each unit.

For example, with the SOJO Hotels chain, the Group is developing the second phase of a centralized customer data system and a customer loyalty application. Investing in technology helps SOJO Hotels understand customers better and at the same time bring many attractive and practical incentive policies to improve customer service experience at every touchpoint.

Guests check in at SOJO Hotels.

In the real estate sector, ROX Group focuses on digitizing sales management and enhancing experience with the comprehensive SSM operations management platform and DO progress management. In addition, this enterprise also pilots digital transformation of sales channel management.

ROX Group devotes a portion of its resources to investing in digitizing training and human resource management. In 2023, hundreds of training courses will be put on online platforms. Labor productivity measurement technology platforms are ready to be applied to measure employee KPIs monthly from the beginning of 2024.

In addition, ROX Group also builds AI capabilities to analyze customer behavior, provide warning models for risk management, data-based operations and governance, etc.

When people and technology are considered the lasting values of the enterprise, in-depth investment in these factors helps ROX Group to flexibly adapt to market changes. The strong launch pad from these platforms will also help ROX Group continuously move forward to create more and more beneficial values for the community and society.

ROX Group, formerly known as TNG Holdings Vietnam, entered the market in 1996. After 28 years of construction and development, ROX Group is now known as a pioneering multi-industry investment group that creates convenient values for life through an ecosystem of urban and industrial park development, services, and finance; reputable for its capacity to implement large-scale domestic and international projects.

ROX Group promotes the spirit of Humanity - Innovation - Internationality. Aiming for growth associated with developing an ecosystem for people, the Group pays special attention to the impacts on the environment and society.

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