Increase competitive advantage for businesses through culture and experience
According to experts, great employee experience and positive corporate culture will create an attractive working environment, help increase employee happiness and create a competitive advantage for businesses.
Emotional Touchpoints at Work
More than a workplace, every employee seeks a happy workplace. It is a working environment that allows employees to engage, trust, connect, develop themselves, nurture physical and mental health, connect with their life purpose and their definition of success.
When it comes to the most ideal working environment, names like Google, Virgin Group… always make people crave. That is because these businesses always focus on building a working environment that brings happiness to employees.
According to a survey, 97% of Google employees are happy and fulfilled at work. This is due to the company's commitment to innovation, inclusivity, employee well-being, and transparent communication.
Billionaire Richard Branson, founder of Virgin Group, said: “Employees first, customers second. If you look after your employees well, they will look after your customers better.” To get employees to do everything with a smile, Virgin Group has cultivated habits that bring positive results in all aspects of health and well-being (including finances, health and spirit).
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| Behind employee happiness is business success. |
The practice of considering employee happiness as a business success in leading multinational corporations has inspired the world.
In Vietnam, in recent years, many large enterprises and corporations have listened to their employees to build human development strategies, invest in experiences, and foster a corporate culture that brings joy to employees. And ROX Group (formerly TNG Holdings Vietnam) is one of the pioneers. Recently, the company was honored at two international awards, the Asia-Pacific Stevie Awards and the Asia Responsible Enterprise Awards (AREA) for its achievements in human resources and human resource development.
ROX Group's innovative approach
What makes ROX Group a “happy land” for employees comes from listening to employees, building a unique corporate culture and empowering employees to participate in creating their own experiences.
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| Staff conquer the running track at the Key In Mei event. |
From listening to employees through surveys, this year, ROX Group boldly empowered 3 sectors within the group to organize the ROXMei Traditional Festival with their own cultural colors.
The ROXMei 2024 cultural touchpoint has become more attractive than ever because it is designed as a race with challenging and competitive rounds and rules. The rules of the game are also cleverly calculated so that teams have to focus on people, emotions, and activities that increase engagement instead of focusing on rankings and prizes. Thanks to that, ROX Group people had a different and energetic "Mei season".
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| Talent performance at ROX 28 Anniversary. |
The ROXMei 2024 event series is extremely diverse and brings unique experiences to employees. The Key In Mei event organized by ROX Key (service sector) helps the team connect with each other through sports. The ROX 28th Anniversary birthday party and the ROX & I competition (office sector) bring a youthful and vibrant atmosphere to employees. The ROX "Cloud" village festival by ROX Living (real estate sector) recreated the space of an ancient Northern village, helping employees understand and love the traditional culture of the nation.
People are not only the destination in ROX Group's cultural and experiential activities but also the focus of all human resources activities.
“ROX Group’s human resources strategy consists of 3 pillars and 4 foundations. There, employees can develop themselves comprehensively and have a clear career path in a professional working environment. In addition, we also focus on building an open, respectful and cooperative corporate culture, enhancing employee engagement and helping them feel happy at work and in life,” said the ROX Group Human Resources Director.
Experts say that nurturing a corporate culture that promotes creativity and focuses on employees will create unique emotional touchpoints for employees. Each positive experience will create touchpoints, accumulate emotions, knowledge and motivation for employees to develop and become more committed to the organization. And ROX Group is still on the journey of creating beneficial experiences to cultivate a "happy land" for employees.
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