ANTD.VN - After 3 months of rolling from the South to the North, the Korean street cart of the bibigo brand (belonging to CJ Foods Vietnam) has passed through 44 locations in 8 provinces, attracting the attention of more than 150,000 young people and customers at the destinations.
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Young people in Hanoi enjoy experiencing the "Korean" bus ride |
The bus is currently going to markets and residential areas in Hanoi and will roll to check in at 80 traditional markets to commercial centers in Hanoi such as: Thanh Thai market, Gia Lam, Ha Dong, My Dinh... to Ho Guom walking street, Times City... this November and continue to roll to Bac Ninh, Hai Phong in the near future.
The “Korean” bus travels to traditional markets, night markets, residential areas and universities. At the stops, young people will have the opportunity to enjoy Mandu, Kimchi, Tokbokki, seaweed, Hot Jang chili sauce… of the Bibigo brand, which are directly processed, helping users fully enjoy the flavors of Korea.
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Customers are excited to enjoy Korean cuisine from the "Korean" Bus |
Bibigo products are a combination of the chef's passion, the sophistication of culinary culture and modern technology, such as Bibigo Mandu (Korean dumpling). This product is produced using CJ Foods' exclusive slicing technology, combined with ingredients that are kneaded 3,000 times to create a flavorful, fresh and juicy filling inside a thin, crispy crust, creating a unique deliciousness for the enjoyer.
Vietnam is a potential market with a young generation that always welcomes the culinary quintessence of the world. With many cultural exchange activities from music, cinema, tourism... in recent times, young Vietnamese people have become familiar with and love typical Korean dishes because of the similarities in culinary culture between the two countries. For many generations of Vietnamese people, the habit of buying a familiar, ready-made dish sold on the roadside in the style of a "street vendor" has long been an indispensable part.
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The "Korean" bus has been present in many provinces and cities. |
The Bibigo "Korean" mobile truck will bring authentic Korean flavors to every corner of the city, into daily life, helping to diversify dishes for Vietnamese people.
“With over 70 years of experience in the food industry, CJ Foods has always strived to spread Korean flavors to many countries around the world. Through the culinary campaign of the Bibigo “Korean” bus, CJ Foods continues its mission of creating unique “Only One” culinary products, inspiring consumers to enjoy a new life that is healthy, happy and convenient” - Mr. Roh Woong Ho - CEO of CJ Foods Vietnam shared.
According to Mr. Roh Woong Ho, CJ Foods Vietnam continues to invest in technology innovation, closely following the needs of culinary enjoyment such as eating methods, tastes and prices suitable to the conditions of Vietnamese consumers.
Bibigo is proud to be a global brand representing Korean cuisine.
With the philosophy of preserving and spreading the quintessence of traditional Korean cuisine, the bibigo brand of CJ Foods Vietnam company wishes to create a new lifestyle.
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Cheerful atmosphere at Bibigo's points of sale |
Bibigo is a compound word created by combining the two words “bi-bi-da” (Korean mix) and “go” (English) to bring harmony and balance in Korean cuisine with convenience. Understanding the secret to creating the unique flavors in Korean dishes, bibigo wishes to share the quintessence of Korean cuisine and culture to the world.
From Korea's leading food brand (CJ Cheiljedang) to Vietnam's leading frozen food manufacturer (CJ Foods Vietnam)
CJ Cheiljedang was established in 1953 as the first sugar manufacturer in Korea and has been leading the Korean food industry for over 70 years. Spreading the delicious taste of Korea to every corner of the world, quality products that satisfy local tastes but also bring a full Korean taste experience.
In 2015, CJ Cheiljedang established CJ Foods Vietnam by acquiring leading domestic companies. Their success was marked by becoming the NO.1 FROZEN FOOD MANUFACTURER IN VIETNAM.
CJ Foods Vietnam is committed to improving the lives of Vietnamese people and people around the world through high-quality, hygienic and great-tasting foods. Join us in creating a healthy & convenient lifestyle every day.
For more information about the "KOREA" ROAD BUS program and the Bibigo brand, please visit: https://www.facebook.com/cjfoodsvn
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