Although Christmas is still a short while away, many manufacturers and businesses have proactively brought the spirit of Tet (Vietnamese Lunar New Year) into the market earlier, with abundant goods and attractive promotions and discounts, making the Tet shopping atmosphere even more vibrant.
A supermarket in Ho Chi Minh City is overflowing with Tet (Lunar New Year) products and offers a variety of promotions - Photo: N.TRÍ
The streets are gradually becoming lively, with an abundance of Tet goods.
Observations on December 24th showed that even before the Gregorian New Year, famous fashion streets in Ho Chi Minh City such as Nguyen Trai (District 1), Le Van Sy (District 3), Quang Trung (Go Vap District)... were already bustling with the Tet (Lunar New Year) atmosphere. Numerous women's fashion stores showcased collections of ao dai (traditional Vietnamese dresses), red yếm (traditional Vietnamese bodice), and Tet dresses with prices ranging from 300,000 to over 1 million VND. Many stores offered attractive promotions, with some even giving away free accessories like handbags or headbands when purchasing an ao dai. According to Ms. TP, the owner of a store on Tran Quang Dieu Street (District 3), this year's trend leans towards traditional ao dai such as the five-panel ao dai made from natural or silk fabrics, instead of elaborate, form-fitting designs. "More and more young people are wearing ao dai for Tet photos, making traditional attire more popular," Ms. P. said. Meanwhile, many consumers have taken advantage of early shopping opportunities. Mr. Tran Trung (District 10), who works in the restaurant industry, said: "The closer it gets to Tet, the busier things get, so my girlfriend and I decided to start shopping for Tet now to have more time." Besides boosting direct sales, fashion brands are also actively exploiting e-commerce platforms such as TikTok Shop, Shopee, and Lazada. Mr. Ngo Van Hung, representative of the V-sixtyfour brand, said that during the Year of the Snake Tet holiday, the brand intensified its online sales "mega live" events with the participation of many famous KOLs, expecting revenue from the online channel to increase by 80% compared to normal days.Tet holiday goods fill supermarket shelves, early promotions available.
At supermarkets, Tet gift baskets are already gracing the shelves, along with many red and yellow decorations, bringing the spirit of spring to every shopping space. With the participation of hundreds of brands, shelves filled with items like candies, melon seeds, cashews, beverages... and Tet gift boxes at Lotte Mart Go Vap supermarket are overflowing. A representative from Lotte Mart said they are offering discounts of up to 70% on a range of products, lasting from now until December 31st. In addition, the supermarket is offering further discounts for members and implementing price stabilization programs for pork from now until Tet. "This year, we are proactively launching our Tet product program earlier than usual, including for the Gregorian New Year. We will focus on increasing the supply of goods to the market and increasing promotions in the 40 days before Tet," the representative said.
Observations at supermarkets such as Co.opmart, MM Mega Market, and Emart show that a large quantity of Tet (Lunar New Year) goods has been released to the market with many attractive promotional programs. Therefore, shopping demand is gradually becoming more vibrant. Speaking with Tuoi Tre newspaper, Mr. Tran Vo Ngoc, business director of Saigon Co.op, said that with the Tet At Ty program launched in mid-December, most Co.opmart, Co.opXtra, and Co.op Food supermarkets nationwide have intensified the release of Tet goods to the market with diverse and early promotions, resulting in increased purchasing power. "The trend of people shopping for Tet early is becoming increasingly common. In addition, the early and spread-out application of Tet goods programs also helps avoid the situation where consumers rush to shop at the end of the year," Mr. Ngoc assessed. According to many retailers, sales have started to increase compared to the previous month and are expected to rise by about 20-30% in the next 2-3 weeks as many people begin shopping for year-end and Tet holidays. Especially with the market stabilization program implemented by the city, many essential products such as meat, eggs, rice, etc., maintain good prices during Tet. 
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