Hanoi Promotion Month 2024 is expected to be a special "bridge" to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year.
Supermarkets and stores have many deep promotions at the end of the year. Photo: VGP/Bich Phuong
Many deep discount offers
In 2024, in order to consistently implement the Government's goals, the Hanoi People's Committee will promote trade promotion and economic development activities, and complete the capital's growth targets in 2024. The Hanoi Promotion Month Program will be implemented with many key activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, and connect businesses with consumers in the capital faster. Mr. Pham Hoang Hanh, Director of Mediamart My Dinh Supermarket said: "We have worked with suppliers since the beginning of the fourth quarter to prepare goods and good promotional programs for consumers with more than 30,000 products focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products, etc. During the Promotion Month, many products will be discounted from 15% to over 50%. In addition, Mediamart also launched many promotional sales channels on the tiktok and facebook platforms and combined with banks and payment wallets to launch many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system". In the consumer goods sector such as supermarkets BRGmart, Big C, Winmart, Saigon Co.opmart, or other service sectors such as: Doji gold and jewelry system, Sapo Bakery cake chain system, ... representatives of the units also said that at the end of the year, responding to the promotional program focusing on Hanoi city in 2024, especially the Promotion Month program that has been taking place annually for 15 years now, the units have all built plans early to prepare high-quality goods, clear origin along with preferential prices from 10% to over 50% for a variety of products, thereby thanking customers and best serving the year-end consumption needs of the people of the capital. Winmart representative said that with the orientation of implementing the "good price" strategy throughout the year, the unit has regularly implemented promotional programs of up to 50%, buy 1 get 1 free, ... Brand Week program, at the same time, applied a fixed 20% membership discount on WinEco clean vegetables and MEAT Deli chilled meat. In addition, to prepare for the peak market period in the last months of the year, serving the Hanoi Promotion Month 2024 program, the retail chain WinMart/WinMart+/Win has proactively worked with suppliers many months ago to increase inventory by 20% compared to the same period last year, ensuring abundant supply, avoiding shortages or sudden price increases.
Creating a "playground" connecting producers with consumers
Assessing the benefits that Hanoi Promotion Month brings to businesses, economic expert Vu Vinh Phu commented that this activity is an important solution to support businesses in consuming Vietnamese goods, through creating a playground connecting manufacturers with direct and online distribution systems. In the context of slowing export growth, narrowing consumer markets, increasing inventories, many export businesses still facing a shortage of orders... prioritizing stimulating domestic consumption is considered an important solution to compensate for growth. Hanoi Promotion Month 2024 is an effective solution to open up the market during the year-end shopping season and is also one of the effective solutions, contributing to helping businesses strive to overcome difficulties, stably develop production and business. The organization of the program also aims to concretize the cooperation programs of the Hanoi Party Committee, People's Council, and People's Committee with provinces and cities nationwide in the spirit of "Hanoi with the whole country, the whole country with Hanoi". At the same time, it supports businesses and manufacturers to access the capital's consumer market, thereby finding business partners, expanding the distribution system, and exploiting the potential of the domestic market; create a highlight to stimulate safe shopping at the end of the year, contributing to the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods. In order for the Hanoi Promotion Month program in 2024 to create conditions for businesses to consume goods, the units also requested departments, branches and sectors to step up promotion of the program so that consumers can grasp the major promotional programs at the end of this year. Source: https://thanglong.chinhphu.vn/cau-noi-dac-biet-ket-noi-tieu-dung-dip-cuoi-nam-103241223112941913.htm
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