According to Casper Vietnam, 2024 is the year of the customer, the company's goal is to bring customers more optimal benefits. In addition, this brand also reviewed a series of washing machines and refrigerators introduced in Vietnam last October that received positive reception from the market.
Casper currently has many lines of household products with affordable prices in the Vietnamese market.
Specifically, the company has launched many affordable household product lines, such as front-load washing machines priced at VND5.59 million; top-load washing machines from VND3.69 million; Multi-door refrigerators VND12.99 million; Side by Side refrigerators VND9.99 million...
In the context of the economic downturn after Covid-19, the demand for electronics in the entire market is strongly affected. As one of the enterprises holding the main market share in the industry, Casper Vietnam still strives to maintain its growth rate.
This brand's air conditioner market share maintained its top 2 position throughout 2023, and top 1 position for 3 consecutive peak months. The TV industry's market share continues to hold the top 5 position. Front-loading washing machines have risen to the top 6 market share after more than 2 years of launch. Side by Side refrigerators reached the top 6 market, up 300%. Casper is in the top 115 largest private enterprises in Vietnam (VNR 500 - 2022).
Casper Vietnam General Director, Mr. Nguyen Viet Chung, shared some things that need to be improved in the recent past. Casper Vietnam achieved such results because the brand knows how to recognize shortcomings and immediately correct them, not to repeat mistakes.
"After 8 years of presence in the Vietnamese market with very rapid growth, going through difficult years, Casper has now truly matured and is ready to take on new challenges. The expectation that Casper will be ready to take on a new position in 2024, having the opportunity to enhance its position in the Vietnamese market is the belief in product advantages," Mr. Chung shared.
Casper Vietnam also revealed the launch of the EcoCity - Gen 2 Inverter air conditioner line to save electricity, replacing all mechanical models for all provinces and cities in Vietnam in early 2024. Thus, this will be the company's focus in the coming time.
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