Top 50 typical creative enterprises were awarded certificates by the organizing committee at the ceremony - Photo: N.TRI
Mr. Hoang Minh, Deputy Minister of Science and Technology, expressed his views at the ceremony to celebrate the 20th anniversary of the establishment of the Center for Research and Development of Vietnamese Brands and honor typical innovative Vietnamese enterprises for the 7th time in 2024, taking place on the afternoon of January 18.
Must change soon to suit the market
According to Mr. Minh, with Net Zero, many countries have committed that in the near future, if the port is not green, ships will not be allowed to dock, containers will not be allowed to dock, or if planes do not change 10% of their fuel, some airports will not allow them to land.
Or in the Halal market, an egg sold at the garden costs 2,000 - 3,000 VND, but eggs with Halal certification are sold for 10,000 - 12,000 VND.
“It is imperative to change that technology soon to suit the market, because if the product does not meet the market demand, Vietnamese businesses will face difficulties. In the future, we will be assigned to form a venture capital fund to increase support for businesses and help them innovate,” said Mr. Minh.
According to the leader of the Ministry of Science and Technology, we do not have a technology exchange, many steps are still limited, so many businesses are having difficulty in choosing suitable technology. Therefore, technological innovation is not only the task of businesses, but also the task of management agencies in guaranteeing and supporting businesses.
From the perspective of a business support agency, Ms. Phan Thi My Yen, Chairwoman of the Council of the Center for Research and Development of Vietnamese Brands, said that in order to export more and more Vietnamese goods to the US and other countries, it is necessary to build a good brand and have centers to introduce Vietnamese products in other countries.
“Vietnam has a large source of raw materials and its goods are gradually gaining a foothold in the world, especially in the US market when Donald Trump was elected. Therefore, the export of Vietnamese goods to the US is expected to increase sharply in the near future,” Ms. Yen assessed.
Production technology is the key to business development and export – Photo: HUU HANH
Increase promotion, build brand for better export
According to Ms. Yen, in 2025, the unit will strengthen connections with localities to organize a forum to promote trade with the US, thereby supporting the export of more OCOP products.
After many years of exporting bird's nests, Mr. Nguyen Thanh Hai - General Director of Khanh Hoa Bird's Nest Company - said that the quality of Vietnamese bird's nests is much better than many other countries, but the brand building and technology application are not strong.
“With proper and in-depth investment in research, Vietnam will become the leading bird’s nest producer. In 2025, we will focus on promoting full digitalization and deep processing to increase exports, especially to China,” said Mr. Hai.
Similarly, having just exported two containers of chao to the US in 2024, a representative of Minh Nhat Da Lat Company (Lam Dong) said that in early 2025, they will go to the US to promote, participate in exhibitions, and cooperate with localities to make OCOP products... to increase export volume.
According to the leader of the Ministry of Science and Technology, over the past 20 years, in addition to supporting businesses in building their brands, the Vietnam Brand Research and Development Center has organized hundreds of awards and honor ceremonies, contributing to encouraging businesses to promote the application of science and technology in production and business, enhancing product value.
Awarding gold cups and certificates to dozens of businesses
At the event, nearly 50 enterprises that met the scientific criteria from 100 nominations were awarded the gold cup by the organizing committee and the top 10 for typical enterprises with outstanding creative examples, such as: Khanh Hoa State-owned One Member Co., Ltd., Binh Son Refining and Petrochemical Joint Stock Company, Minh Long 1 Co., Ltd.
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