Ministry of Industry and Trade launches the 2023 National Concentrated Promotion Program

The Ministry of Industry and Trade has issued Decision No. 1873/QD-BCT dated July 20, 2023 on organizing the Program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023". The program takes place from December 4, 2023 to January 10, 2024 nationwide to promote domestic consumption, promote trade promotion, and connect supply and demand to contribute to socio-economic recovery and development.

Deputy Minister of Industry and Trade Do Thang Hai speaks at the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023". Photo: Tran Viet

To implement the program, the Ministry of Industry and Trade has assigned the Trade Promotion Agency to act as the focal point, coordinating with units under the Ministry of Industry and Trade (Domestic Market Department, Ministry Office, National Competition Commission, Department of E-commerce and Digital Economy, General Department of Market Management), Department of Industry and Trade, associations, industries nationwide, related businesses and individuals, media agencies and units to launch and implement.

Speaking at the program launch ceremony, Deputy Minister of Industry and Trade Do Thang Hai said that recently, our country's trade, services and tourism have had positive recoveries; total retail sales of goods and consumer service revenue in November were estimated at VND552.7 trillion, up 1.4% over the previous month and up 10.1% over the same period last year. Production and business activities have improved. In November this year, the whole country had 14,267 newly established enterprises, up 19.5% over the same period last year, the total import and export turnover of goods was estimated at USD60.88 billion, up 5.9% over the same period last year.

However, Deputy Minister Do Thang Hai stated that currently, the world situation continues to evolve rapidly and complicatedly, especially strategic competition between major countries, war conflicts and political instability in some regions; economic, social, public debt risks, strategic commodity supply chains, financial, monetary and real estate markets are increasing. Domestically, the economy continues to recover positively but still faces many difficulties and challenges due to the impact of external unfavorable factors and internal limitations and shortcomings that have lasted for many years. While the economy is highly open, its scale is still modest, its competitiveness and resilience are still limited.

In this context, in order to strengthen trade promotion activities associated with promoting the building of Vietnamese brands, synchronously and drastically implementing solutions to develop the domestic market, stimulate consumption, diversify forms of purchasing and promotion, promote production, business and circulation activities to contribute to the recovery and development of the country's economy according to the direction of the Government in Resolution No. 97/NQ-CP dated July 8, 2023, the Ministry of Industry and Trade issued Decision No. 1873/QD-BCT dated July 20, 2023 on organizing the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023".

To effectively implement the program, the Ministry of Industry and Trade requests the Departments of Industry and Trade of provinces and centrally-run cities, associations, industries, and relevant agencies, businesses and individuals to organize and respond to participate in the program, and at the same time launch the program implementation in localities nationwide.

“ The Ministry of Industry and Trade believes that with the response of localities, industry associations, businesses, especially from tens of millions of Vietnamese consumers, the 2023 National Concentrated Promotion Program will be one of the important and practical contents in implementing the key tasks and solutions set out by the Ministry of Industry and Trade, helping to maximize the recovery of the domestic market to increase total retail sales of goods and consumer service revenue in the last period of the year, contributing to maintaining high growth of the economy, ” Deputy Minister Do Thang Hai emphasized.

Delegates attending the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023". Photo: Tran Viet

The program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" has been organized three times to enhance trade promotion, develop the domestic market; boost production and business. Deputy Director of the Department of Trade Promotion - Mr. Le Hoang Tai said that after 3 consecutive years of implementation in 2020, 2021 and 2022, the National Concentrated Promotion Program has shown positive results, attracting the attention and strong response of the business community and consumers across the country.

Accordingly, the 2022 National Concentrated Promotion Program has attracted nearly 70,000 promotional programs implemented by businesses, contributing to bringing the total retail sales of goods and consumer service revenue in November 2022 to VND 514.2 trillion, up 2.6% compared to October 2022 and up 17.5% over the same period last year; in December 2022, it reached VND 515.8 trillion, up 3.7% over the previous month and up 17.1% over the same period last year. " These results have contributed significantly to the successful implementation of the tasks assigned by the Ministry of Industry and Trade by the Government in the Government's Resolutions on stimulating domestic consumption, stimulating consumption of Vietnamese goods, promoting production, circulation and consumption of goods " - Mr. Le Hoang Tai assessed.

Mr. Le Hoang Tai added that the "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" program was built and implemented on the basis of creating a "special season" in 2023 so that all businesses in all economic sectors and industries in Vietnam can proactively build and implement promotional programs in which the maximum value of goods and services used for promotion can be up to 100% depending on the choice of the business, instead of being limited to 50% (businesses do not need to go through any selection or review process of state agencies to participate in the program).

Accordingly, businesses will proactively develop promotional programs with diverse and attractive content and forms to provide customers and consumers with many opportunities to access quality goods and services at reasonable prices. With the effect of connecting supply and demand spreading strongly and widely across the country through traditional trade and e-commerce activities, localities, organizations and businesses will proactively coordinate to implement promotional activities combined with fairs, exhibitions, events, etc. in the locality to not only promote domestic consumption but also contribute to attracting international tourists to Vietnam.

Launching ceremony of the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023". Photo: Tran Viet

“ For this year's program, with early planning and strong response from businesses, the program is expected to achieve more results than previous years, contributing to the development of the economy, ” said Mr. Tai.

Acting Director of the Hanoi Department of Industry and Trade - Ms. Tran Thi Phuong Lan assessed that the Ministry of Industry and Trade's organization of the "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" program is a very practical solution in the current context. Especially with the coordination and leadership of the Ministry of Industry and Trade and localities, it is expected that the program will have a positive impact on the country's production, business and economic recovery activities.

Ms. Tran Thi Phuong Lan further emphasized that the Hanoi Department of Industry and Trade is committed to coordinating with the Trade Promotion Agency - Ministry of Industry and Trade and the Departments of Industry and Trade of many localities to effectively implement the program. " It is expected that Hanoi will organize over 20 fairs and exhibitions, thereby bringing promotional programs into events and trade promotion activities in the area, in order to contribute to the successful implementation of the country's economic development targets " - Ms. Lan informed.

On the business side, Ms. Venus Teoh Kim Wei - Deputy General Director of Marketing of Sabeco said that the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" is an important activity to stimulate production enterprises, develop the market; at the same time, create opportunities for consumers to access quality goods, thereby helping to promote consumption. "In the 2024 Tet campaign, Sabeco will have attractive promotional programs to serve consumers, while at the same time fulfilling the task of the Ministry of Industry and Trade on using Vietnamese brands and Vietnamese products " - Ms. Venus Teoh Kim Wei said.

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