The program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" has begun

12/04/2023 13:47 Van Hang Print article

ANTD.VN - The program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" will take place nationwide, starting from today (December 4) until January 10, 2024.

Bắt đầu chương trình khuyến mại tập trung quốc gia trên toàn quốc

Start of national focused promotion program nationwide

This morning, the Ministry of Industry and Trade held the launching ceremony of the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023".

Deputy Minister of Industry and Trade Do Thang Hai said that the program was organized to enhance trade promotion activities associated with promoting the building of Vietnamese product brands. Thereby, helping to maximize the recovery of the domestic market to increase total retail sales of goods and consumer service revenue during the year-end period, contributing to maintaining high economic growth.

According to Mr. Le Hoang Tai - Deputy Director of the Department of Trade Promotion (Ministry of Industry and Trade), the 2023 National Concentrated Promotion Program - Vietnam Grand Sale 2023 is built and implemented on the basis of creating a "special season" in 2023 so that all businesses in all fields and economic sectors of Vietnam can proactively build and implement promotional programs.

The maximum value of goods and services used for promotion can be up to 100% depending on the business's choice, instead of being limited to 50% (businesses do not need to go through any selection or review process by state agencies to participate in the Program).

Accordingly, businesses will proactively build promotional programs with diverse and attractive content and forms to provide customers and consumers with many opportunities to access quality goods and services at reasonable prices.

With the effect of connecting supply and demand spreading strongly and widely across the country through traditional trade and e-commerce activities, localities, organizations and businesses will proactively coordinate to implement promotional activities combined with fairs, exhibitions, events... locally to not only promote domestic consumption but also contribute to attracting international tourists to Vietnam.

First implemented in 2020, the National Concentrated Promotion Program has shown positive results, attracting the attention and strong response of the business community and consumers across the country.

In particular, in 2022, the program attracted nearly 70,000 promotional programs implemented by businesses, contributing to bringing the total retail sales of goods and consumer service revenue in November 2022 to VND 514.2 trillion, up 2.6% compared to October 2022 and up 17.5% over the same period last year; December 2022 reached VND 515.8 trillion, up 3.7% over the previous month and up 17.1% over the same period last year.

Ms. Tran Thi Phuong Lan - Acting Director of Hanoi Department of Industry and Trade said that Hanoi will participate in this program and organize about 20 events, fairs and exhibitions to bring promotional programs to the people.

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