National Concentrated Promotion Program 2023: Promotions can be up to 100%

Many new points

At the meeting to introduce the "National Concentrated Promotion Program 2023 - Vietnam Grand Sale 2023", organized by the Department of Trade Promotion, Ministry of Industry and Trade on the morning of November 29, Mr. Le Hoang Tai - Deputy Director of the Department of Trade Promotion said: In order to strengthen trade promotion activities associated with promoting the building of Vietnamese brands, synchronously and drastically implementing solutions to develop the domestic market, stimulate consumption, diversify forms of purchasing, promotion, promote production, business and circulation activities to contribute to the recovery and development of the country's economy, the Ministry of Industry and Trade has issued Decision No. 1873/QD-BCT on organizing the Program "National Concentrated Promotion Program 2023 - Vietnam Grand Sale 2023" from December 4, 2023 to January 10, 2024 nationwide.

Mr. Le Hoang Tai - Deputy Director of Trade Promotion Agency, Ministry of Industry and Trade

The program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023" is organized by the Ministry of Industry and Trade, assigned to the Department of Trade Promotion as the focal point, coordinating with units under the Ministry of Industry and Trade, associations, industries nationwide, Departments of Industry and Trade of provinces and cities, traders, organizations and related individuals, media agencies and units to launch and implement.

With the set purpose, the 2023 National Concentrated Promotion Program is built and implemented on the basis of creating a period of time at the end of the year so that all traders (enterprises) in all economic sectors and industries in Vietnam can proactively build and implement promotional programs in which the maximum limit on the value of goods and services used for promotion can be up to 100% depending on the choice of the business, instead of being limited to 50%.

“ Accordingly, businesses will proactively build promotional programs with diverse and attractive content and forms to provide customers and consumers with many opportunities to access quality goods and services at reasonable prices. At the same time, businesses also ensure the implementation of legal, honest, public, transparent promotional activities and ensure the rights and legitimate interests of consumers; ensure the quality of goods and services as well as regulations on administrative procedures according to current regulations ”, Mr. Le Hoang Tai shared.

Meeting to introduce the program "National Concentrated Promotion 2023 - Vietnam Grand Sale 2023"

With the effect of connecting supply and demand spreading strongly and widely across the country through traditional trade and e-commerce activities, localities, organizations and businesses will proactively coordinate to implement promotional activities combined with fairs, exhibitions, events... locally to not only promote domestic consumption but also contribute to attracting international tourists to Vietnam.

At the event, Mr. Mai Van Son - Head of Legal Affairs and Trade Promotion Management Department, Trade Promotion Department informed more: The 2023 National Concentrated Promotion Program is implemented nationwide. Currently, more than 40 localities have issued their own programs, integrated with other trade promotion activities and cultural and tourism activities to create an open consumption space for people.

“ Decree No. 81/2018/ND-CP stipulates: In cases of organizing concentrated promotional programs (30 days before the first day of the Lunar New Year), the maximum limit on the value of goods and services used for promotion is 100%. Thus, combined with the National Concentrated Promotion Program, this year, traders are allowed to conduct promotions up to the limit of 100% from December 4, 2023 to February 9, 2024, which is up to 2 months ,” said Mr. Mai Van Son.

Mr. Mai Van Son - Head of Legal Department and Trade Promotion Management, Trade Promotion Agency

The Trade Promotion Department has discussed with businesses and related units so that the Program can be implemented in the best way, with widespread effects, creating shopping attraction for people. It is expected that people will soon grasp information about promotional activities of businesses and make purchases for the end of the year.

Regarding organization, the Trade Promotion Department has worked with the Departments of Industry and Trade, trade promotion organizations and other functional agencies to guide businesses in implementing synchronous promotional programs; monitor, inspect and handle violations.

Ensure maximum reputation for businesses and consumer rights

Representative of the Trade Promotion Agency answers the press

At the meeting to introduce and answer questions from the media about the effectiveness of the National Concentrated Promotion Program in previous years, recommendations to consumers and solutions to ensure transparent and accurate promotional activities, a representative of the Department of Trade Promotion said: The 2023 National Concentrated Promotion Program is within the framework of the National Trade Promotion Program. To implement this, the Department of Trade Promotion has discussed with the Departments of Industry and Trade, currently more than 40 Departments of Industry and Trade have issued decisions to organize their own local promotion programs.

The Trade Promotion Department also coordinates with other functional agencies such as the General Department of Market Management, the Department of Competition and Consumer Protection ... to receive information reflecting on substandard goods and handle them; update information on the program's website to provide to the media and consumers.

Handling of violations will comply with the provisions of current policies.

The program attracted media attention.

According to statistics, the National Concentrated Promotion Program in 2022 has nearly 70,000 promotional programs, in 2021 there were 56,110 programs. “ This year, it is expected that more than 100,000 promotional programs will be implemented. Promotion programs at the 100% limit often focus on consumer goods and in supermarket systems and e-commerce platforms ,” said Mr. Mai Van Son.

Regarding the concern of enterprises about whether or not they need to register to implement promotional programs in the Program, a representative of the Department of Trade Promotion answered: With the National Concentrated Promotion Program, all enterprises can proactively implement promotional programs and do not have to register. However, enterprises must still carry out administrative procedures according to regulations to ensure transparent information for state management agencies to monitor and protect consumer rights.

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