Launching the "National Concentrated Promotion Program 2023

On the morning of November 29, 2023, in Hanoi, the Department of Trade Promotion - Ministry of Industry and Trade held a meeting to introduce the Program "National Concentrated Promotion Program 2023 - Vietnam Grand Sale 2023" to agencies, organizations, businesses and consumers as well as media agencies and units nationwide.

Leaders of the Trade Promotion Agency - Ministry of Industry and Trade informed about the event.

The "National Concentrated Promotion 2023" program is organized simultaneously nationwide by the Department of Trade Promotion as the focal point, in coordination with relevant units of the Ministry of Industry and Trade; Departments of Industry and Trade of provinces and centrally run cities; associations, industries; relevant enterprises and organizations to carry out activities to launch, guide and support enterprises in implementing promotional programs combining traditional trade and e-commerce to help create a spillover effect and attract the participation of production and business enterprises in all fields. All enterprises have the right to respond to and participate in the "National Concentrated Promotion 2023" program by proactively implementing many promotional activities with diverse and attractive content aimed at customers and consumers; proactively deciding to apply the maximum promotional limit (up to 100%). In addition, businesses must also ensure that promotional activities are carried out legally, honestly, publicly, transparently and ensure the rights and legitimate interests of consumers; ensure the quality of goods and services as well as regulations on administrative procedures according to current regulations. The program is implemented to stimulate the domestic consumer market, promote production and business activities, contributing to economic recovery and development. Through this activity combined with the organization of fairs and exhibitions, businesses have the opportunity to introduce and consume products and attract tourists to choose Vietnam as a destination. This activity is also expected to help exploit the domestic market that is recovering well to increase total retail sales of goods and consumer service revenue in the year-end period.

Vu Tung