Over 32 years of establishment and development, Bao Tin Manh Hai is one of the few gold and silver jewelry brands in Vietnam with the mission of honoring beauty and sustainable values. Not only is it a symbol of sophistication in craftsmanship, the brand is also a source of inspiration, connecting traditional and modern values, creating uniqueness and difference in each product.
Mr. Vu Manh Hai - Meritorious Artisan, Founder of Bao Tin Manh Hai brand at the honor ceremony
Mr. Vu Hung Son - Chairman of the Board of Directors, General Director of Bao Tin Manh Hai Joint Stock Company and Ms. Dao Thi Thien Huong - Deputy General Director of EY-Parthenon at the cooperation signing ceremony
Bao Tin Manh Hai visited and presented thousands of gifts and necessities to people in Hai Duong and Thai Nguyen provinces.
In 2024, Bao Tin Manh Hai achieved many achievements, typically the certification of "UNESCO Cultural Enterprise"; ISO 9001:2015 certification - one of the leading international standards on quality management systems (QMS) in the field of production, processing and trading of gold reserves and jewelry products; Top 10 Creative and Effective Enterprises of Vietnam 2024 in key economic sectors (VIE10),...
Most recently, at the "National Brand Gold Star 2024" Program (10th time), Bao Tin Manh Hai was honored to receive the title of "Best Working Environment in Vietnam", affirming its position as not only a leading gold, silver and jewelry brand but also meeting a series of important criteria in a business such as: Good benefits; Good care for employees' health and life; Having a clear vision and strategy; Competitive and attractive salary; Successful brand with prestigious products; Management listening to employees; Stable work; Clear career path; Professional thinking and behavior; Competent leadership team.
This is a testament to Bao Tin Manh Hai's tireless efforts in building a professional, creative and inspiring working environment, where each individual is respected and maximizes their potential. This award once again affirms the prestige and position not only in business fields, but also in human resources policies that take employee happiness as the brand's development goal.
In particular, for the first time in the program of announcing products achieving the Vietnam National Brand, Bao Tin Manh Hai was honored to receive the Vietnam National Brand 2024 logo from the Prime Minister for its gold, silver, and fine art jewelry products. The title of Vietnam National Brand is not only a recognition of Bao Tin Manh Hai's achievements but also a testament to the brand's persistent and creative journey over the past 32 years.
The title of Vietnam National Brand 2024 is a proud milestone, marking a new development step of Bao Tin Manh Hai and a strong motivation for the brand to continue to reach out, affirming its position in the hearts of Vietnamese consumers and aiming at the international market in the future.
In addition, Bao Tin Manh Hai's success is built on the trust and support of customers over many generations. This is not only a journey of growth in scale and reputation, but also a journey of cultivating a close relationship with the community and customers. Each product of Bao Tin Manh Hai contains dedication, putting quality and customer satisfaction first. This has created a solid foundation, a bond between the brand and the hearts of customers.
Customers not only come to Bao Tin Manh Hai to shop for jewelry, but also find understanding and empathy. Each gift and design that the brand offers is a subtle reflection of the emotions, wishes and values that customers entrust. Whether it is jewelry for weddings, anniversaries, or special occasions, the brand always strives to make each product a symbol of joy, happiness and memorable memories.
More importantly, customer trust comes not only from product satisfaction, but also from the values that the brand builds. Bao Tin Manh Hai always values credibility, transparency in every transaction and accompanies customers in product warranty and maintenance. Dedication in every smallest detail, from consulting to after-sales service, has created absolute peace of mind, so that each visit is not just a transaction, but a memorable experience.
These values have been passed down from generation to generation, as old customers continue to introduce the brand to friends and relatives. That is the clearest proof of the prestige and quality that Bao Tin Manh Hai has worked hard to build over the past three decades. With the love and trust of customers, the brand has continuously expanded, continuing to innovate to maintain its position as a trustworthy companion on the journey to honor beauty and sustainable values.
With the goal of combining business interests with community interests, throughout its operation, Bao Tin Manh Hai has had many meaningful social volunteer activities. Notable examples include: Donating 200,000,000 VND to the City Red Cross Society (2018); Donating 700,000,000 VND to the Vietnam Red Cross Society (2019); Donating 200 million VND to support the people of the Central region through the Hanoi City Fatherland Front Committee (2020); Donating 200 million VND to the Central Hospital for Tropical Diseases to serve the work of preventing and fighting the Covid-19 epidemic (2021); accompanying many programs organized by the Central Council of Young Pioneers (from 2021 - 2024); donating 1 ton of rice to the Hai Duong Social Protection Center (2023); Donated 2 tons of rice and 100 blankets to the Center for Nurturing People with Merits and Social Protection of Bac Ninh province and the Center for Relief of Disabled Children of Thuan Thanh town (2023); Organized humanitarian blood donation at the National Institute of Hematology and Blood Transfusion (2024); Organized relief trips to people affected by storm Yagi (2024),...
Entering the era of digital transformation and globalization, Bao Tin Manh Hai not only stops at asserting itself in the domestic market but also aims to become an international gold and silver jewelry icon. With the dream of making Bao Tin Manh Hai the pride of Vietnamese people on the world jewelry map, the brand identifies the need for a new strategy for the period 2025 - 2030, focusing on 4 main pillars: One is to build a business and brand strategy focusing on the jewelry market; Two is to build a product strategy to serve customer segments in both breadth and depth; Three is to build a multi-channel sales strategy to unify and enhance customer experience at every touchpoint; Four is to build a modern corporate governance strategy, in which the application of information technology and corporate culture are important levers.
The gold jewelry market in Vietnam is witnessing explosive growth, as consumers increasingly demand higher quality, design, personalization and brand value. In the context of an increasingly competitive and growing jewelry market, shifting the business model is not only an inevitable strategy to adapt to the market but also an opportunity for Bao Tin Manh Hai to elevate its brand, meeting the increasingly diverse needs of customers. Understanding this, Bao Tin Manh Hai has made a breakthrough strategic move by joining hands with EY-Parthenon (part of EY Vietnam) - the global strategic consulting arm of Ernst & Young (EY) in Vietnam, with a team of experienced experts, supporting many businesses in implementing business strategies, sustainable development and optimizing corporate value, and NEWing - a strategic partner in human solutions, innovation and leadership development, building a high-performance corporate environment, leading changes in behavior and habits.
With a commitment to put quality and reputation first, Bao Tin Manh Hai has continuously invested in technology, trained its staff and focused on product design to create jewelry designs imbued with Vietnamese culture. Mr. Vu Hung Son - Chairman of the Board of Directors of Bao Tin Manh Hai Joint Stock Company shared: "In the future, not only stopping at the goal of becoming the leading gold jewelry brand in Vietnam, Bao Tin Manh Hai also wants to redefine the meaning and value of jewelry in Vietnamese culture. Each product created by the brand will not only be beautiful in form but also contain profound cultural and spiritual values, symbolizing sophistication, luxury and national pride".
In the upcoming journey, Bao Tin Manh Hai will continue to affirm its position as a national brand through its constant efforts to improve product quality, innovate and demonstrate its pioneering capacity. With a customer-centric orientation, Bao Tin Manh Hai focuses on improving customer experience, along with many large strategic projects being implemented with the cooperation and companionship of leading partners in the world. The vision to 2030 is to build Bao Tin Manh Hai into an international national brand with the leading gold and jewelry shopping experience in Vietnam.
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