Zalo Mini App is increasingly used by many businesses thanks to its convenience and ability to reach a large number of Zalo users. So what about the State and Utility sectors?
What is Zalo Mini App?
Zalo Mini App is a "small application" that runs directly on the Zalo platform, taking advantage of available resources with unlimited potential from Zalo. Using Zalo Mini App can solve a limitation between Website application and Native App (native mobile applications) such as:
- No installation required.
- Take advantage of Zalo's available features.
- The content is more reliable because the application has been authenticated by Zalo.
- Reach a large number of users, can be distributed to users through many different channels based on Zalo platform.
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How is Zalo Mini App different from Zalo Official Account?
OA (short for Official Account) is an official account that is authenticated and represents agencies and businesses operating on the Zalo platform. OA allows agencies and businesses to easily build a communication channel with users, helping users conveniently send messages, receive notifications, and interact on an intuitive chat window interface.
Mini App is a small application that has been verified by agencies and businesses running on the Zalo platform, allowing agencies and businesses to flexibly build and develop a variety of services and utilities to provide to users quickly. Agencies and businesses can completely own both OA and Mini App at the same time to increase experience and operate effectively.
Why should businesses develop Zalo Mini App?
Zalo Mini App brings outstanding benefits to users when it is integrated on Zalo - Vietnam's leading communication platform with about 77.6 million monthly users and a diverse ecosystem of products such as Zalo OA, ZNS...
In addition, Zalo Mini App has 4 outstanding strengths for users:
- Save space: Users can directly use Zalo Mini App on Zalo platform, no need to download the application.
- Smooth experience: Zalo Mini App has a friendly interface, linked with Zalo so users do not need to log in.
- Easy access: Users can search for Zalo Mini App on Zalo, scan QR, or bring Zalo Mini App to the screen by "creating shortcut".
- Convenient transactions: All operations such as shopping and convenient point accumulation are performed on a single platform (with units operating Zalo Mini App for commercial purposes).
Is Zalo Mini App suitable for State agencies and the Utilities sector?
Not only does it support business activities well, Zalo Mini App is also suitable for the activities of State agencies or units in the Utility group (Education, health, etc.). With 2 main methods of developing Zalo Mini App (self-development or using services from Zalo's development partners), units in the State or Utility sector can design and develop features suitable for actual usage needs.
Zalo Mini App for the State and Utility sectors still ensures the outstanding strengths of the Zalo platform as with businesses. In fact, the process of using Zalo Mini App in State agencies or the Utility sector has proven its superior convenience compared to original mobile applications. Zalo Mini App is convenient for people from cities to rural areas, from young people to the elderly with limited ability to use technology. The simple, easy-to-use interface and features that support diverse user groups (for example, voice-to-text conversion) make Zalo in general and Zalo Mini App in particular suitable for the digital transformation process in many State and Utility agencies, meeting the needs of serving the entire population.
As of 2024, Zalo has more than 16,000 official accounts of state agencies and utility units operating with more than 57 million interested people, creating more than 1.6 billion interactions. Currently, there are more than 417 Mini Apps of state agencies and utility groups operating on Zalo, serving more than 5.7 million users after just over a year of deploying this service for state agencies and utility units.
Can I refer to some outstanding Zalo Mini Apps of State agencies and the Utilities sector?
Utility Block
The construction of the Zalo Mini App "Water Resources University Branch" was recognized by the school as a "remarkable step forward in the approach to students of the Water Resources University Branch". In September alone, the Zalo Mini App of the Water Resources University Branch recorded 13,037 visits (according to data from the Water Resources University Branch).
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State sector
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Launched in 2023, the Zalo Mini App "Vietnam Disaster Prevention" released by the Standing Office of the National Steering Committee for Disaster Prevention and Control in collaboration with the United Nations Children's Fund (UNICEF) has accompanied people across the country through many natural disasters and weather fluctuations. The Zalo Mini App "Vietnam Disaster Prevention" helps people feel more secure when they have additional emergency support tools to deal with the complex developments of natural disasters.
Zalo Mini App “Dak Lak Online” is not only a direct interaction channel, a reliable source of official information, but also supports Dak Lak people to participate in solving social issues. When accessing Zalo Mini App “Dak Lak Online”, people in the province can easily find utilities to serve their needs such as: Reporting on the scene, looking up planning, online cameras, national public services, provincial public services, medical facility addresses, etc.
Znews
Source: https://znews.vn/5-things-you-can-biet-ve-zalo-mini-app-cho-khoi-nha-nuoc-va-tien-ich-post1508754.html
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