According to the Ho Chi Minh City Department of Tourism, after 3 days of organization (from September 7 to 9), the Ho Chi Minh City International Tourism Fair attracted international buyers from 42 countries and territories, which are key and potential inbound tourism markets of Vietnam tourism.
The fair recorded more than 25,000 visitors and 9,025 B2B business appointments (direct transactions between businesses and businesses).
ITE HCMC 2023 continues to be the only international tourism event in Vietnam with an International Buyers program
According to the Ho Chi Minh City Department of Tourism, ITE HCMC 2023 has demonstrated its efforts to expand the market share of international tourists to Vietnam and create a breakthrough in tourism promotion. Ho Chi Minh City has also affirmed its role as a trade gateway - a commercial connection point between Vietnamese tourism businesses, countries downstream of the Mekong River with businesses in traditional and potential markets in the region and the world.
Within the framework of the event, 14 forums and seminars took place on social and world issues of concern such as: high-level tourism forum "Digital transformation promotes tourism development", seminar on tourism and hotel industry - Vietnam's resort industry, seminar on "Marketing and communication strategies to attract international visitors", seminar "Therapeutic tourism: Trends in the world and Vietnam" of Ho Chi Minh City Tourism Magazine ...
Taking place on the last day of the fair, the public consumption festival recorded a 2-3 times increase in visitors compared to the first day of opening. To stimulate tourism shopping, travel companies, restaurants, hotels, services, airlines... applied discounts of up to 50%.
A representative of Saigontourist Travel said that ITE HCMC 2023 is a good opportunity for the unit to seek new markets, establish relationships and grasp tourism trends of countries in the region and around the world.
"We have directly introduced to international partners a unique tour product set for international tourists with carefully designed itineraries, integrating the culture, history and traditional values of Vietnam and the three countries of Cambodia - Laos - Myanmar, from traditional tours, festival tours; cuisine, sea and island tours, cruises, eco-tourism and discovery tours, to MICE tours, golf tours", a representative of Saigontourist Travel shared.
Ho Chi Minh City International Tourism Fair takes place during the peak autumn tourism season.
Vietravel representative also informed that after 3 days of implementing the booth at the fair, it attracted more than 2,140 visitors, organized 160 meetings with foreign partners and buyers at the booth.
"The fair took place during the peak of autumn tourism, so many customers came to the booth to register for autumn tours and receive a discount of 1 million VND, as well as many extremely practical and convenient gifts from the company and foreign tourism organizations. Many tours to see yellow and red autumn leaves are attracting customers such as: Korea, Japan, Taiwan, Europe, America... These positive signals show that the number of tourists this year's autumn is somewhat higher than last year", commented a representative of Vietravel.
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