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| The Vietnamese dairy market is increasingly diverse in product types, from powdered milk, fresh milk, condensed milk, yogurt, to functional milk products, organic milk, lactose-free milk, plant-based milk and dairy products combined with other ingredients such as fruits, cereals, vegetables, herbs, etc. |
According to the International Dairy Research Center (IFCN), milk production has been increasing steadily every year, and milk demand is expected to increase to 1,168 million tons by 2030 worldwide.
The Vietnamese milk market currently has about 200 operating enterprises, of which 40 are manufacturing enterprises. Domestic enterprises account for about 75% of the market share, while foreign enterprises account for about 25%.
According to Research and Markets, Vietnamese people's milk consumption is about 28 liters/person/year, and continues to increase steadily every year. This is quite an impressive figure compared to the average consumption of Southeast Asia, which is 18 liters/person/year.
The main reason is due to the increased awareness of nutrition and health among the people. In addition, the improvement of income and living standards also contributes to creating conditions for Vietnamese consumers to be able to spend on higher-end dairy products.
The Vietnamese dairy market is increasingly diverse in product types, from powdered milk, fresh milk, condensed milk, yogurt, to functional milk products, organic milk, lactose-free milk, plant-based milk and dairy products combined with other ingredients such as fruits, cereals, vegetables, herbs, etc.
Vietnamese consumers are increasingly concerned about the quality and nutritional value of milk. Vietnamese consumption habits have changed in recent years, such as the trend of eating out or frequently using nutritional products to replace meals. Therefore, the demand for high-value dairy products is also forecast to increase sharply due to the young population and the growing number of middle-class people in big cities.
Additionally, some figures from the US show that more than 75% of Americans take dietary supplements every year, with 79% of adult women and 74% of adult men claiming to consume at least one form of supplement with their diet. In Vietnam, sales of healthy and natural dietary supplements are expected to increase rapidly, with the volume growing larger with the expansion of the domestic fitness industry.
The leading domestic enterprises are Vinamilk, TH True Milk, Nutifood, IDP and Moc Chau Milk. The leading foreign enterprises are FrieslandCampina (Netherlands), Nestlé (Switzerland), Abbott (USA), Mead Johnson (USA) and Fonterra (New Zealand).
Faced with the opportunities and demands of consumers, dairy businesses must be more dynamic, sophisticated and sincere when bringing to the market nutritional solutions that are truly good for health, of natural origin, environmentally friendly and have highly interactive communication activities towards building a healthy community.
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| Vietnamese consumers abroad and many people in the country are gradually getting used to using milk from the SureMeal brand. |
Currently, Vietnamese consumers abroad and many people in the country are gradually getting used to using milk from the SureMeal brand, which was researched and founded by a Vietnamese American and his colleagues more than 20 years ago.
With the combination of Eastern and Western culture, understanding the physical condition of Vietnamese people, as well as understanding the real needs of consumers, Joe Tran - founder of SureMeal and his highly specialized associates in Houston, Texas have gradually successfully conquered the market with many diverse product lines.
Currently, SureMeal has a factory ready to provide private label options (OEM/ODM) for businesses with the highest quality. The company has many product lines such as milk to replace meals providing nutrition to strengthen the immune system, milk to help support weight loss, anti-aging, milk to increase height for children, milk for sick people, people with diabetes...
In addition, Suremeal has just introduced to the market the Coffee Collagen milk coffee product that helps smooth the skin, reduce arthritis pain, prevent osteoporosis and support the cardiovascular system. To develop the community as well as help partners limit risks, the company does not require large quantities when partners do private brand business.
"We want to improve the health of Vietnamese people of all ages every day with the highest quality, most competitive products according to American standards," Joe Tran shared.
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