Building, managing and developing Binh Thuan tourism brand

The Department of Science and Technology has just organized a scientific workshop on the topic "Building, managing and developing tourism brands in Binh Thuan province" with the participation of representatives of relevant departments, branches and units.

The general goal is to build and develop the tourism brand of Binh Thuan province to develop sustainable tourism. The representative of the project implementation unit presented the new tourism brand identity with 4 proposed logos and 4 slogans, in which the main highlight is the words "Binh Thuan Tourism" and the main color tone includes 3 colors inspired by "blue sea, white sand, yellow sunshine". In addition, the motifs, shapes, and lines are sketched from the characteristics and outstanding tourism products such as: Sea sports, sand dunes, dragon fruit, sails, ocean waves, forests, etc.

Representatives of units, departments, branches, Tourism Promotion Information Center and Tourism Association gave their opinions on each symbol and slogan design so that the new Binh Thuan tourism brand identity set ensures uniqueness, prominence, difference, attraction, invitation, symbolism and long-term use. In particular, it must be convenient for communication, marketing, printing on promotional publications, gifts, advertisements, etc. In addition, some opinions are also concerned with the inheritance with the brand identity set in use, copyright registration, legality, use of the place name "Mui Ne" or "Binh Thuan", note the image of Phan Thiet water tower, etc. to design the Binh Thuan tourism brand identity set.

It is known that this is the third workshop organized by the project implementation unit to collect comments from relevant departments, agencies and units in the province. Before that, a workshop was organized to collect comments from businesses and tourists from localities nationwide and to collect comments from scientists, experts and independent researchers on tourism brands. According to the plan, after the workshop, the project implementation unit will synthesize comments, edit, supplement, consult more comments, and complete before submitting to Binh Thuan province for decision and selection...

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