VISSAN proudly received the title of Vietnam National Brand for the 5th time

VISSAN, a familiar brand that has been associated with the daily meals of millions of Vietnamese families for 54 years, has just been honored to receive the title of Vietnam National Brand (Vietnam Value) for the fifth consecutive time, awarded by the Prime Minister.

Recently, Vietnam Livestock Industry Corporation (VISSAN) was honored as a brand for five consecutive times from 2016 to present, being recognized as having products achieving the Vietnam National Brand. This event attracted the participation of over 1,000 enterprises in different fields, with only 190 enterprises meeting the criteria system. With this title, VISSAN not only continues to maintain its brand value, but also affirms its continuous efforts over the past half century to bring fresh, safe and reliable products to consumers.

Mr. Nguyen Ngoc An, General Director of VISSAN Company received the Vietnam National Brand 2024 logo.

The Vietnam National Brand Program is a long-term, unique trade promotion program organized by the Government to build the image of Vietnam as a country producing high-quality Vietnamese goods. The program contributes to promoting foreign trade development, enhancing national competitiveness and motivating Vietnamese enterprises to continuously improve their skills and product quality.

This year's award ceremony, themed "Strengthening the Green Era", affirms VISSAN's commitment to sustainable development and environmental protection. The company has applied the 3F (Feed - Farm - Food) standard production model with closed technology, along with investments in green technology, renewable energy, and modern wastewater treatment systems. The automatic wastewater monitoring system also helps VISSAN control and minimize negative impacts on the environment.

With this National Brand title, VISSAN's two main product lines, Fresh Food and Processed Food, continue to surpass strict standards; quality control processes are strictly applied from raw materials to production and packaging. In particular, VISSAN has applied the TE-FOOD traceability system for VietGAP pork, a blockchain technology solution that helps consumers track the entire product journey from farm to store, ensuring transparency and safety. The title of Vietnam National Brand is not only a great source of pride for VISSAN Company, but also a testament to the tireless efforts of individuals and groups over the past 54 years. VISSAN is especially grateful to Vietnamese families who have trusted and chosen VISSAN products, contributing to creating nutritious and quality Vietnamese meals.

Vietnam.vn