While working as an ophthalmologist in Hanoi and Ho Chi Minh City, Hai sold food online. While selling, he realized that there was a high demand for dipping salt but limited supply, and that consumers used seasoning powder to dip their food. Hai came up with the idea of making a suitable salt for each different food.
When he started working, Mr. Hai encountered difficulties in capital, technology, experience, consumer market... Not discouraged, he planned to carry out these plans step by step. With 4.5 million VND salary and 7.5 million VND borrowed from a friend, Mr. Hai started his "start-up". He went to Hai Phong to learn knowledge at a company specializing in this field...
Making a product is difficult, but selling it on the market is also a difficult step. Mr. Hai took advantage of social networks to sell his products, but at first, because the product was not outstanding and the design was simple, the quantity sold was limited.
Determined to stand firm in the market, Mr. Hai started researching designs, consumer tastes and changing the ingredient mix formula. Once, when he received a gift of a jar of dipping sauce from a friend from Japan, Mr. Hai tried and edited his product to make it more suitable and perfect.
Success came to him in 2016-2017. Thanks to improved quality and design, the dipping salt products of Duc Hai Food Company Limited are increasingly welcomed by consumers. Up to now, Mr. Hai has provided the market with 6 types of salt with different flavors, suitable for many types of fruits and foods. Along with the domestic market, Mr. Hai also exports products to Japan, Taiwan (China), Czech Republic with a quantity of about 100 tons per year. Revenue is about 4-5 billion VND, after deducting expenses, profit is about 15%. The company's products have received many certifications such as famous Vietnamese brand - brand in 2020; famous brand - brand in Asia - Pacific in 2023... voted by prestigious units.
To proactively source raw materials, Mr. Hai has cooperated with farmers to grow 16 hectares of chili peppers, and at the same time find sources of onions, carrots, etc. right in Hai Duong. Thanks to this method, Mr. Hai can support farmers in the province to consume agricultural products and find quality raw materials.
The secret to Mr. Hai's success today is to always keep his reputation first and put product quality above all else. When facing failure, do not be discouraged but find a way to overcome it. Marketing must also be more diverse and rich with many different methods.
“Mr. Hai is a typical example of overcoming difficulties to develop the local economy. He also actively participates in charity and humanitarian activities. This is a shining example for union members and young people to follow,” said Mr. Tang Van Nguyen, Secretary of Gia Loc District Youth Union.
THANH HASource: https://baohaiduong.vn/tu-ky-thuat-vien-mat-thanh-ong-chu-san-xuat-muoi-384796.html
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