ANTD.VN - In just the first 2 hours of the 11.11 super sale, an average of 14,000 products were purchased via livestream every minute, causing the total number of orders sold via Shopee Live to increase by an impressive 99 times compared to normal days, reflecting the increasingly popular trend of shopping and entertainment via livestream.
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Shopee Live is very attractive to consumers |
Today (November 11), Shopee launched the event "11.11 Shopee Live - The biggest sale of the year for Fashion & Cosmetics".
Shopee Live’s diverse shopping and entertainment activities continue to strongly connect consumers and businesses. In particular, programs featuring top stars recorded impressive interactions.
In particular, the livestream series counting down to November 11 with the appearance of many famous people such as Van Mai Huong, Chi Pu, Lan Nha, Erik, Le Duong Bao Lam, Kieu Minh Tuan... attracted more than 2.2 million views, peaking at nearly 126,000 people watching at the same time on the application.
Increasing investment in Shopee Live during double sale days, especially during the golden hours of 0-2am, helps businesses achieve many positive results.
Specifically, in just the first two hours of November 11 this year: On average, every minute, 14,000 products were sold via Shopee Live; The number of orders sold via Shopee Live increased 99 times compared to normal days; The number of livestream sessions of sellers and brands on the platform increased 27 times; The number of sellers and brands participating in livestream increased 79 times.
Through the first 2 hours of the event, Shopee also saw the prominent shopping trend in Vietnam: Shopping - entertainment via livestream continues to be a prominent trend across the country. Specifically, the number of users watching livestreams in suburban, rural and small town areas via Shopee Live increased 50 times compared to normal days.
Fashion and cosmetics are two of the categories that users prioritize shopping. The products that are most paid for via Shopee Live include: skincare products, makeup and beauty accessories.
ShopeePay continues to be the online payment method chosen by Shopee users. Accordingly, in the first 2 hours of November 11, the number of orders paid with ShopeePay wallet increased 16 times compared to the average on a normal day.
The event “11.11 Shopee Live - The biggest fashion & cosmetics sale of the year” will continue until November 12. Users can search and enjoy a series of super valuable deals including: Buy 1 get 1 free in fashion & cosmetics, thousands of brand deals with 50% off via Shopee Live, and a variety of special entertainment programs with many valuable gifts.
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