Interactive art exhibition to open for free in Ho Chi Minh City and Hanoi

Looking forward to enjoying the international exhibition in the country

With the trend of enjoying art and culture to nourish the spirit, participating in exhibitions is becoming a popular hobby among young people. Not only because this is a place where "every breath has beautiful photos", but also because of the endless inspiration and new knowledge when viewers connect with the works and authors.

Many young people who love art or work in the creative field do not hesitate to spend money to go abroad if the exhibition they want to enjoy is only held abroad. The types that attract young people include Immersive Art, Light Exhibition, Virtual Art Exhibition, Contemporary Art Exhibition.

In particular, Immersive Art is a phenomenon, loved by young people for its uniqueness, investment in image - sound - light technology to bring the audience into the center of the experience. At this time, visitors no longer see themselves as an audience but seem to become the main character in the work.

Lively and artistic are the attractive elements of the Immersive exhibition.

"Luckily visiting the Van Gogh exhibition in Thailand and Singapore, I understood why Immersive Art is a trend. I really want to enjoy more exhibitions that apply such cutting-edge technology in Vietnam," Phan Vu shared.

Vietnamese Brands Organize Free Immersive Exhibition

The wish of many young people has now come true when an Immersive exhibition is about to open in Ho Chi Minh City and Hanoi. This is a completely free project invested by a Vietnamese brand that had a new identity change on the media last July: Vinamilk.

As soon as the information about the organization was released, the exhibition quickly aroused curiosity "how can milk be used for an exhibition"? Because recently, after many months of silence, Vinamilk also had a bold "comeback" when launching a brand film product with a strong artistic quality, advertising as if not advertising for the Vinamilk Green Farm product.

Now, attention is turning to the upcoming "Taste Tour" exhibition, where many people expect to see Vinamilk's "strange" branding even more.

Vinamilk surprised netizens with an artistic brand film.

More curiously, as the opening day approaches, very few images of the exhibition's interior have been revealed. It is only known that visitors will join a "limited tour" of 20 people at a time, exploring the milk tasting room and the interactive exhibition room.

This focus on quality, not quantity, shows that Vinamilk is truly investing so that visitors can fully explore Green Farm milk - the main character of the exhibition.

Specifically, "Taste Tour" opens up the most refined experience of enjoying milk. In a cool space separate from the heat outside, attendees will be able to fully enjoy the smooth, silky taste of Green Farm milk - produced using dual vacuum technology to help lock in the freshness, floral aroma and sweet aftertaste of milk.

It's more interesting when people can enjoy chilled milk in beautiful glass bottles while admiring the "secrets" behind the milk journey along the aisle filled with surprises of Vinamilk Green Farm farm and factory.

Images inside the exhibition are revealed.

The experience journey is said to be further sublimated when passing through the interactive exhibition area (Immersive Room).

Vinamilk said it has invested in projection technology with 5 sides of LED screens, combining storytelling and music effects. Visitors will be immersed in a magical space, become part of a moving "work" and feel the performance with all their senses: seeing, hearing, touching, smelling.

It is speculated that by investing in such a vivid immersive concept, Vinamilk will most likely take urban citizens away from reality to travel to the imaginary world of Green Farm that the brand has just introduced in the brand film.

Right in the heart of the city, young people will be able to "realistically" wander through the realms of taste, surrounded by the scent of flowers and strangely relaxing sounds. An unimaginable experience but who knows, it might be completely possible when it's Vinamilk.

Vinamilk has also revealed that it has prepared thousands of exclusive gifts for visitors. While enjoying the multi-sensory exhibition, you will also have gifts to take home, so don't miss the opportunity to experience the "Taste Tour" exhibition for free.

Exhibition "Taste Journey"

Time and location:

- HCMC: Lam Son Construction Site, December 16-17, 2023 (8am - 12pm)

- Hanoi: Hanoi Opera House, December 15, 2023 (5:00 p.m. - 12:00 a.m.) and December 16 - 17, 2023 (8:00 a.m. - 12:00 a.m.)

Learn more about Green Farm or get a free Green Farm to try here.

Source link: https://dantri.com.vn/van-hoa/trien-lam-nghe-thuat-tuong-tac-sap-mo-cua-mien-phi-o-tphcm-va-ha-noi-20231214185212818.htm