After many years of popularity, the “eat clean” trend has become a daily habit of many users aiming for a healthy lifestyle. In addition to prioritizing fresh, minimally processed foods, users are also increasingly concerned about the source of water they drink. Because for “eat clean” followers, 1 glass of pure water after waking up and 7 glasses for the whole day are indispensable.
“ If you eat clean, you must also drink clean. Every day, I drink 2 liters of water, more than the food I eat. My family has 5 people, so we drink more than 3,000 liters of water every year. Therefore, I am very worried about water mixed with impurities and chemicals, because in the long run it will harm the health of the whole family, ” said Ms. My Hanh (34 years old, living in District 3, Ho Chi Minh City) sharing the reason for investing in a water purifier very early.
Declining water quality and increased consumer health awareness are the reasons for the continuous growth of the water purifier market in recent years.
In 2023, the sluggish economy caused purchasing power in other industries to decrease somewhat, however, water purifiers still maintained "double-digit" growth.
At Dien May Xanh, a representative of the chain said that in the past 4 months, water purifier sales increased by 22% and revenue by 13% compared to the middle 4 months of the year. This partly reflects the concerns about clean water and the desire to pursue a comprehensive healthy lifestyle of today's families.
Caring for health concerns and budgets is Dien May Xanh's priority on the journey of providing services to users. (Photo: Dai Viet)
Grasping the need to improve the health of modern families, many electronics chains have quickly detected and grasped trends, distributing a variety of products to meet the needs of "living green, drinking clean, eating healthy" for users.
“ Water makes up 70% of the body and everyone needs to drink water every day. In the 5 regions with the longest-lived people in the world, called ‘Blue Zones’, clean water is their best longevity drink. Therefore, we try to provide abundant water purifiers at good prices so that every family can access safe and quality water, ” said a representative of Dien May Xanh.
After many years of distribution, Dien May Xanh currently accounts for 60% of the supermarket channel market share with a portfolio of more than 100 diverse products from more than 30 prestigious brands such as Kangaroo, Karofi, Sunhouse, Hoa Phat, Mutosi, AO. Smith...
According to statistics, there are 3 price segments that are most popular with users today, including: RO water purifier under 4 million VND, hot and cold water purifier 6 - 8 million VND and electrolytic water purifier 15 - 30 million VND. The higher the quality of the product, the more features it has. In addition to purifying water, it also adds minerals that are good for health, controls pH levels that are beneficial for the digestive system and enhances the taste of water.
Many Tet promotion programs for water purifiers help ease the economic burden for consumers. (Photo: Dai Viet)
Especially during this Tet season, accompanying users towards a healthier lifestyle, incentive programs for "indispensable household equipment" are also promoted. Families can feel more secure about receiving clean water during Tet with a more economical budget, for example at Dien May Xanh, from only 3.99 million VND, customers can own a water purifier from reputable brands.
“ It’s rare to find a water purifier at a good price like now, so I bought two. One RO filter is half price, 4.99 million VND for my family. The other is an alkaline ionized water purifier, which is good for the digestive system of the elderly. This is our Tet gift for my grandparents. This model is more high-end but is discounted by 45% so it is still affordable, ” said Minh Tan (37 years old, living in District 10, Ho Chi Minh City).
In addition to good prices, Dien May Xanh chain also supports consumers to change the filter for free the first time and 20% discount for the next 3 changes. Customers can pay in installments of 0% and participate in a lucky draw to win 10 65-inch TVs to bring more luck home.
DAI VIET
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