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FPT applies AI to promote rapid retail chain development

Transforming strongly with the AI-First strategy, FPT Retail puts AI as a pillar to optimize operations and enhance customer experience, creating sustainable competitive advantages in the retail industry.

Việt NamViệt Nam25/03/2025


FPT Retail is entering an important transformation phase, placing AI as a strategic pillar to improve operational efficiency and optimize customer experience. With the support of FPT Corporation's digital transformation consulting unit, the AI-First mindset and application transformation program is being implemented to build a solid foundation, equipping the necessary knowledge and skills for leadership and management. From there, FPT Retail effectively exploits the power of AI, transforming itself into a leading AI-First enterprise in the Vietnamese retail industry.

FPT Retail's leaders and managers are ready for the transformation of thinking and AI-First application, transforming the unit into a leading AI-First enterprise in the Vietnamese retail industry.

The retail industry is changing rapidly with the development of e-commerce and AI technology. FPT Shop is facing competition from online platforms, while FPT Long Chau is accelerating its expansion to maintain its number one position in the pharmaceutical industry. AI is no longer an option, but a prerequisite for businesses to survive and develop. With AI, FPT Shop can optimize inventory management, improve market demand forecasting capabilities, while FPT Long Chau can leverage AI to support drug consultation, improve service quality and personalize customer experience.

FPT Retail Chairman Nguyen Bach Diep emphasized the importance of AI in the development strategy: "All employees can exploit AI as soon as possible, apply it the most and most continuously. Putting AI into operation not only helps us optimize performance but also creates a sustainable competitive advantage."

FPT Retail's CTO - Mr. Pham Dang Khoi shared ideas about applying AI in each person's work and proposed strategic solutions to expand throughout the organization.

Pioneering the application of AI, the AI-First mindset and application transformation program provides a systematic approach, helping FPT Retail leaders and managers not only understand AI but also apply AI strategically. The program is implemented at the company for about 6 weeks with three main stages: training to guide the platform, deploy AI applications into practice and evaluate the results.

"We aim to innovate AI thinking for all levels of the enterprise, helping them use AI as a strategic tool to optimize operations and innovate. AI not only helps businesses improve performance but is also the key to creating new business models," said Mr. Tran Huy Bao Giang, General Director of FPT Digital, FPT Corporation.

In the first week, the program focuses on AI training for leaders and key departments using the "train the trainers" method. The main contents include an overview of AI, practice applying AI in management, and collecting AI application ideas from departments. The initial results of this phase are to form a core team of personnel with solid knowledge of AI and build a list of potential ideas for implementation.

From the second to the fourth week, the AI-First mindset transformation method is extended to other personnel in the organization. This is an important stage to standardize the AI ​​application process into an AI Playbook, helping the entire system have a unified method in AI deployment. Managers and employees participate in sharing their wishes and ideas for AI application through the Top5Things AI tool - built by FPT for each enterprise, helping to create a database of innovation opportunities in the organization. At the same time, internal communication activities are organized to encourage the spirit of applying AI in daily work.

During the fourth to sixth weeks, FPT will synthesize and evaluate the collected AI application ideas through the AI ​​tool Top5Things. Next, FPT Retail will organize to answer questions, contribute ideas on implementation methods and refine AI processes. After that, the ideas are evaluated, synthesized and standardized into AI application process version 1.0, ready to be applied across the entire system.


FPT


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