National tourism promotion website vietnam.travel is ranked among the top in the region.

Recently, the announcement of the ranking of national tourism introduction websites in March 2024 by Similarweb said that the website https://vietnam.travel ranked 132,676 in the world . This ranking surpassed the position of the Thai tourism propaganda website (ranked 136,108) and far surpassed many websites of other countries such as: Philippines (ranked 808,295), Malaysia (ranked 881,886).

Specifically, in terms of access rate from international markets, vietnam.travel has a remarkably high rate of 85%, higher than websites from Indonesia (64%), Thailand (44%), Malaysia (42%) and the Philippines (28%). This rate clearly shows that the website promoting Vietnamese tourism strongly attracts interest from foreign markets.

In terms of bounce rate, vietnam.travel achieved 65.09%, better than tourism promotion sites of Singapore (69.64%), Thailand (72.34%), Indonesia (75.95%) and Malaysia (66.03%). This index shows that the quality of information about Vietnam tourism still retains viewers quite well.

Compare rankings of Vietnam and Thailand tourism promotion websites on Similarweb.

In addition, the percentage of users accessing vietnam.travel via mobile phones is 74% and from desktop computers is 26%; of which, the percentage of female users is 59.34%, while male users is 40.66%. Users aged 25-34 have the highest access rate at 32.23%. The groups aged 18-24 and 55-64 have the lowest access rates at 14.62% and 11.45%, respectively.

Although, in Southeast Asia alone, Singapore's tourism promotion website leads with a ranking of 84,176, the ranking results of vietnam.travel partly reflect the effectiveness of marketing and promoting the Vietnamese tourism brand to the world through digital platforms. From there, it contributes to attracting international visitors to our country.

Launched in 2018, vietnam.travel is the official website of the Vietnam National Administration of Tourism, specializing in promoting the image and tourism brand of our country to the world. The website is operated and managed by the Tourism Information Center, built in the direction of innovating content, communication methods, linking with social networking platforms to create a wide spread to the public.

The website provides highly practical information including: visa application process; information about festivals and major events in Vietnam... to help tourists more conveniently plan their visit.

Articles, images and videos all introduce Vietnam as an interesting destination for international visitors. In addition, the website also leads to the official social media platforms of Vietnam tourism such as: Facebook, Instagram... Through these channels, international visitors can also interact and directly share their travel experiences.

Vietnam's famous destinations are designed as 360-degree visual experiences with vivid sound.

Recently, vietnam.travel has been promoting Vietnam's main tourism types, focusing on sea and island tourism, cultural tourism, culinary tourism, and natural and ecological tourism. The website also promotes communication about prestigious titles and awards that the international community has voted for Vietnam tourism. Thereby, promoting the image of a beautiful country, close to high-class and quality services to tourists around the world.

It is known that in the coming time, implementing the direction of the leaders of the Vietnam National Administration of Tourism, the Tourism Information Center will continue to implement programs to promote the image of Vietnam abroad on the website vietnam.travel to attract tourists. At the same time, strengthen coordination with localities and businesses to promote attractive destinations, products and tourism services. The trend of digital transformation, green transformation, and sustainable tourism development is identified as the key content in this communication campaign.

Source: https://nhandan.vn/trang-quang-ba-du-lich-quoc-gia-vietnamtravel-lot-top-dau-khu-vuc-post804854.html