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Creators' secrets to conquering LIVE sessions

Báo Công thươngBáo Công thương16/10/2024


"Key Profession" is not only a reality show, but also a strong affirmation of the role of the affiliate marketing content creation community - the pioneers leading new career trends. Let's meet the typical faces and listen to them share about their journey to conquer and spread the value of "key profession".

Opportunity to connect millions of users

Through the phone screen, buyers can see images of Affiliate Creators confidently closing deals, creating huge incomes that many people dream of. But behind that halo, few people know that livestream sellers have had to go through many ups and downs in their careers to achieve the success they have today.

Sharing about their early days in the profession until now, Affiliate Creators Huynh Dang Thong, Tuan Ngoc or Chang Shu Go... affirmed that the common motivation of those working in the "key profession" is the desire to convey real value to customers, connecting brands and consumers.

Creator Chang Shu Go - owner of TikTok channel @Chang_shu_go shared: “Before the LIVE session, I thought I could only last 1 hour because I didn't know what to say. But when a lot of people were interested in the product, I got caught up and talked nonstop about the product. At that time, I realized that I could do this job and it brought me a lot of excitement. So I started the next livestreams.”

Affiliate Creator Chang Shu Gờ
Affiliate Creator Chang Shu Go

There is no denying that Affiliate Creators are becoming the new trendsetters, skillfully leading viewers from initial consideration to purchase decision. Their authentic reviews and creative approach have turned livestream into an attractive shopping and entertainment channel, strongly influencing users’ shopping behavior, while cleverly stimulating new shopping needs.

Channel owner Myumminess (@myumminess), one of the prominent content creators in the healthcare field, said that in addition to creating content, livestreaming is a way for her to reach more potential customers and millions of other consumers.

The special project "Key Profession" from TikTok Shop for the first time brings the audience a close-up and authentic look at the world of livestreamers. Through the challenges, opportunities and important roles they take on in the program, the audience accompanies them through a myriad of emotions, from smiles of victory to tears of regret. "Key Profession" is not only a story of success, but also a sincere sharing of the stumbles and failures on the path to success of enthusiastic young people.

Need to accumulate enough skills

With their leadership talent and ability to anticipate trends, Creators have contributed to setting new milestones with millions of views at LIVE sessions. They also do not hesitate to share practical experiences, encouraging young people to actively livestream to hone their skills, thereby creating more successful broadcast sessions.

Điển hình cho một phiên LIVE được dày công chuẩn bị đến từ Hương Giang
Typical of a carefully prepared LIVE session from Huong Giang

Talking about the factors that make a livestream successful, content creators all affirm that the preparation stage plays a particularly important role. To have a successful livestream, it is necessary to carefully prepare from the script, product arrangement, incentives, vouchers to setting up a professional livestream space, along with real-life experience to give the most authentic assessments. Situation handling skills are also a special point that needs to be constantly supplemented and improved to bring viewers the best shopping experiences.

Affiliate Creator Tuan Ngoc - owner of TikTok channel @tuanngocday believes that, in the end, if the person doing the job is a dedicated person who wants to share good products with customers and viewers or simply wants to review reasonable products, this is still a very good and interesting job.

Besides, sharing about the pressures in the profession, Creator Chang Shu Go commented that when it comes to targets (sales goals), everyone will have a little pressure, without exception. However, looking at it from another perspective, this is also the motivation for us to do better next time if we don't do well.

Giving advice to the younger generation, the Creators emphasized that instead of chasing revenue or sales volume, do this job with sincerity, that is the way for Affiliate Creators to develop sustainably with this job. And more than that, if everyone keeps trying, keeps making efforts, overcomes challenges, and tries, anyone can succeed in this field.



Source: https://congthuong.vn/trai-long-cua-cac-creator-ve-bi-quyet-chinh-phuc-nhung-phien-live-352598.html

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