Ho Chi Minh City collects 4,250 billion from the 2nd River Festival

The 2nd Ho Chi Minh City River Festival 2024 officially closed on the evening of June 9 at Bach Dang Park. After two times of organization, it can be affirmed that this is a festival event for the people and tourists, the largest annual event of the City's tourism industry, creating an impression in the hearts of the City's people and tourists with many successes.

With deep investment in the quality of program content, diversification of organization methods into a series of attractive activities, security and safety being put on top... The festival has contributed to attracting a large number of domestic and foreign tourists to the city during the 10-day festival, contributing to the growth of the city's tourism industry; creating business opportunities for the tourism, service and trade industries, increasing income for the local community.

Ho Chi Minh City River Festival 2024 has had impressive numbers

According to initial statistics, after 10 days of organization with nearly 20 activities within the framework of the event, the 2024 Ho Chi Minh City River Festival has achieved impressive numbers.

The total number of Ho Chi Minh City residents and tourists participating and directly interacting in the Festival's activities reached about 4.5 million. The total number of visitors to Ho Chi Minh City from May 31 to June 9 was 1,301,000, of which 121,000 were international visitors and 1,180,000 were domestic visitors.

Tourism and service revenue reached 4,250 billion VND. Average room occupancy rate at accommodation establishments in District 1, Ho Chi Minh City increased by 20% compared to normal.

The number of customers of waterway businesses (food, transportation, etc.) increased by an average of 20% compared to the daily number of customers. At the same time, according to records from waterway service businesses, after the first River Festival in 2023, the number of waterway customers increased by an average of 25-40%.

According to reports from travel agencies, the number of visitors during the Festival increased by 40%-50% compared to normal; many tourist attractions also reported an increase in visitors compared to the same period, of which the Ho Chi Minh Museum increased by 103%, the Cu Chi Tunnels increased by 423%, the War Remnants Museum increased by 21%... showing the positive effect that the River Festival brings to the service and tourism industry of the City.

In addition, the Festival has created a strong "wave" of response in newspapers, social networks and media channels. According to statistics, the event received 4,435 domestic and international news and articles, of which 3,525 news and articles were from 100 press agencies nationwide and 910 news and articles from foreign press agencies.

The event also received visual media support through LED and LCD screens nationwide with more than 13,000 screens/750 million views within 15 days (average 50 million views/day). The event also attracted more than 43 million likes and views on social networks.

The festival has created a cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City - a river city rich in identity - City of festivals. The festival has contributed to promoting the image of the land, people, cultural identity, and typical culinary tourism activities of Ho Chi Minh City.

The event also creates a trend of education combined with entertainment, honoring historical and cultural values, national pride in the community through modern artistic language, contributing to traditional education and bringing inspiration to explore experiences for people and tourists about the City's destination.

Source: https://toquoc.vn/tphcm-thu-4250-ty-tu-le-hoi-song-nuoc-lan-2-20240612171652282.htm