Dr. Duong Thu, Director of Sleader Institute, spoke at the Workshop
“Strategy requires customer-oriented actions and finding better solutions than existing solutions. The strategy must be updated continuously, annually, unlike before when it was only built and implemented according to a roadmap set for 5-10 years. Speed must be the number 1 priority,” emphasized Dr. Duong Thu. Speaking at the workshop, Associate Professor Dr. Hoang Van Hai said that the “super storm” of liquidity shortage is raging and threatening the existence of many businesses, including large businesses in Vietnam. Therefore, finding the fastest and most effective way to position and execute strategies to overcome the challenges caused by the “super storm” and develop sustainably is of great concern to many business leaders. Especially in the context that technological advances, especially connection technology, are creating direct replacement pressures on current business models, including those that have been and are bringing outstanding success.
Guests discuss together at the Workshop
"This workshop is organized to help businesses understand the crisis picture of the world and Vietnam as well as find the fastest and most effective way to position and execute strategies in the context of a constantly changing and unpredictable business environment," Associate Professor Dr. Hoang Van Hai emphasized. Sharing online, Professor Fredmund Malik - President of the Malik Institute, Switzerland said: Strategy means having to act correctly even though you don't know what will happen next! That was proven when the financial crisis in 2000 and 2008 actually happened as Professor Fredmund Malik predicted in 1997. Predicting and preparing for the collapse of the financial system that was once considered the best in the world was unprecedented, so Professor Fredmund Malik has advised and helped businesses such as: Volkswagen Group, Allianz Insurance Finance Group, Daimler Group, BMW Group... to grow even in adversity. Professor Fredmund Malik is the inventor of a technology that allows the simultaneous brainstorming (Syntegration®) of many people to come up with creative, feasible solutions in the fastest way, surpassing all conventional methods thanks to its efficiency. This technology has been named after him and registered as intellectual property in Europe and around the world. Talking to Professor Malik, a number of businesses shared about the difficulties they often encounter in the process of implementing strategies. Typically, the conflict between the set goals, the lack of resources or resistance from the corporate culture. However, by changing thinking and using the right approaches, these barriers can be completely overcome. Sharing experiences and practices of "overcoming the storm" with "new style" strategies, which is the application of Malik Synthesis (exclusive technology of Malik Institute, Switzerland, allowing synchronization and integration of intelligence and emotions of many people at the same time to solve all organizational problems in the fastest and most accurate way), Mr. Van Tien Thanh - General Director of Ca Mau Petroleum Fertilizer Joint Stock Company (PVCFC) said: "PVCFC is the first enterprise in the Oil and Gas industry to apply Malik Synthesis to find a set of synchronous solutions to adapt to the VUCA environment with many fluctuations in the 21st century. PVCFC has chosen this world's leading advanced technology to adjust and perfect the Development Strategy to 2035, vision 2045 in the context of unstable world economy, strong impact of geopolitical conflicts, climate change, emission reduction policies and strong shifts in energy and technology". PVCFC has selected a team of key staff to coordinate with SLEADER to organize a very effective Co-operation Conference. From there, there was a high consensus and 6 key, long-term strategic pillars were selected (adding 3 new strategic pillars compared to the strategy being implemented in the 2021-2025 period). According to Mr. Van Tien Thanh, Malik Co-operation was first tested with PVCFC, but by maximizing collective intelligence and democratic unity throughout the system, PVCFC can continue to apply Co-operation to other major issues of the Company in the future. Up to now, PVCFC has taken quite solid implementation steps such as: Investing in the production of industrial gases and chemicals based on existing technology platforms; Investing in a warehouse system in the target market, implementing M&A of the NPK Factory with a capacity of 360 thousand tons/year by signing an agreement with TKG Taekwang & Huchemes Group (Korea) on approving the transfer of capital contribution at Han Viet Fertilizer Company Limited (KVF). From a person who has faced many difficulties and storms in business, Mr. Tran Van Le has now become a leading CEO in the field of industrial fans. Mr. Tran Van Le is very fond of Professor Malik's strategic approach, because the successes of the Mechanical and Electrical Production and Trading Company Limited, Phuong Linh today are derived from the strategic rules as well as the control tools that have been specifically explained in the publication: "Strategy - Orientation in a complex new world", translated into Vietnamese by Dr. Duong Thu and published in 2023. Phuong Linh has taken the right actions at the crossroads of the market, even though he did not know what would happen next. Therefore, more than 10 years ago, Phuong Linh's leaders invested in European machinery and technology in a synchronous manner to produce high-quality industrial fans at competitive prices compared to imported products. Phuong Linh's success comes from always considering bringing value to customers as the top priority. "Always understand the needs of customers; at the same time, we must stick to customers with needs, liquidity, and must pay 'cash, real rice'", Mr. Tran Van Le shared the basic secret to overcome all kinds of storms, including liquidity storms - which are threatening the survival of many businesses today.PV
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