Changing mindset and vision to promote rapid and sustainable tourism development

14:54, 11/15/2023

On the morning of November 15, in Hanoi, Prime Minister Pham Minh Chinh chaired the National Tourism Conference with the theme “Developing Vietnam’s tourism rapidly and sustainably”. The conference was connected online to connecting points in provinces and cities across the country.

Attending at the Dak Lak bridge point were Vice Chairman of the Provincial People's Committee Nguyen Thien Van and representatives of relevant departments and branches...

On March 15, 2022, Vietnam tourism fully reopened to international visitors under new normal conditions; since then, tourism has gradually recovered. The number of international tourists by the end of October 2023 exceeded the annual plan target, reaching more than 9.97 million; domestic tourists reached 98.7 million; total revenue from tourists reached 582.6 trillion VND.

However, tourism still faces many difficulties and challenges. The number of international tourists in the first 10 months of 2023 was only 69% compared to the same period in 2019 (before the pandemic). In addition, the tourism industry faces many challenges, especially meeting the increasing demands of the domestic market and competition from countries in the region and internationally.

Delegates attending the conference at the Dak Lak province bridge.

Based on the Prime Minister's suggestion, at the conference, delegates who are leaders of ministries and branches; tourism experts; tourism corporations and businesses and leaders of localities with tourism strengths discussed and analyzed the crises affecting tourism development, and proposed breakthrough solutions to remove difficulties and create favorable conditions for the rapid and sustainable development of Vietnam's tourism.

In his concluding remarks at the conference, Prime Minister Pham Minh Chinh highly appreciated the delegates’ opinions, which were full of enthusiasm and responsibility, aiming to raise issues and solutions for the development of tourism in the country in the coming time. The Prime Minister requested the specialized department of the Ministry of Culture, Sports and Tourism to absorb them, as a basis for advising the Government to issue a resolution on “Developing Vietnam’s tourism quickly and sustainably”.

Prime Minister Pham Minh Chinh concluded the conference. (Screenshot).

The Prime Minister welcomed and commended the entire tourism industry for its efforts to achieve many positive results in recent times; at the same time, he also frankly pointed out the shortcomings and limitations of Vietnamese tourism and affirmed that in order to develop quickly and sustainably, the tourism industry needs to change its mindset, have a longer-term strategic vision, and develop properly as a spearhead economic sector.

Specifically, businesses need to work together to best exploit opportunities, identify and resolve difficulties, effectively exploit natural conditions and traditional cultural values of the nation into unique and attractive tourism products; tourism services also need to be regularly innovated and created; promotion work needs to be active, focused, and key, following the trend of the times in digital transformation and green transformation; it is necessary to build unique and special tourism products, professional services, simple procedures, safe, friendly and civilized destinations; development needs to be based on natural resources and human resources; create close links between industries, localities and businesses, between localities and localities; take advantage of opportunities to develop a comprehensive, fast, sustainable and highly effective tourism ecosystem... creating momentum for the development of other economic sectors, contributing to promoting the country's economic and social development.

It is known that this is the second tourism development symposium held in 2023.

Tomorrow

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