Changing packaging and labels of OCOP products: Catching up with consumer trends

Proactive from the subjects

Su Anh Agricultural Production Service Cooperative, My Bang Commune (Yen Son) is famous for its delicious Ngoc Thuy green tea products, which are favored by consumers. The Cooperative is also a bright spot in the province's OCOP program. Mr. Nguyen Cong Su, Chairman of the Board of Directors and Director of the Cooperative, said that in the early days of the Cooperative's establishment, the products did not have packaging or labels, so the product value was low. Each year, the product revenue was only from 800 to 1 billion VND. By 2019, the Cooperative had built and protected the brand, designed packaging, packaged beautiful and eye-catching packaging, and improved product quality, bringing the revenue value from 3 to 5 billion VND.

In 2020, Su Anh Agricultural Production Service Cooperative participated in the OCOP program of Tuyen Quang province and was certified for 7 products with OCOP certification from 3 stars and 4 stars. In order to reach a large number of consumers, in addition to researching to produce quality products, the Cooperative regularly designs, changes beautiful packaging models and uses packaging materials such as bamboo roots, biodegradable paper, environmentally friendly to preserve technology, vacuum paper material. The packaging clearly shows information for customers to easily identify such as product stamps, traceability stamps, tea brand logos and instructions on how to use the product, origin.

Leaders of Yen Son District People's Committee visited the improved OCOP product packaging designs.

Recently, the Cooperative has designed a packaging model of a sand-yellow bamboo box, cylindrical in shape, weighing 100g, packaged in a vacuum-sealed bag, easily decomposing into the environment. The product is gradually becoming an item associated with local tourism development.

Improve competitiveness

Understanding the importance of innovation and improvement of product designs, labels and packaging for promotion and enhancing competitiveness in the market, Yen Son district has recently implemented many solutions to support and encourage OCOP product owners in the area. Yen Son is also the first locality to organize a contest for packaging and label designs of OCOP products.

Bringing to the Soi Ha grapefruit product packaging competition of his hometown, Mr. Trieu Van Tuyen, Xuan Van Agricultural and Forestry Cooperative shared: Along with product quality, packaging and labels also contribute to creating the brand of the product. Packaging and labels are the first things consumers see to identify, see the origin and from there decide whether to choose the product or not. Therefore, perfecting packaging and labels with barcodes, traceability... not only creates attractiveness and reliability for the product but also directly increases competitiveness and expands the market for the product.

Currently, Yen Son district is leading the province in OCOP products with a total of 61 products. Of which, 9 products are ranked 4 stars, 52 products are ranked 3 stars. In particular, in 2024, the district has 4 agricultural products exported to the UK market, namely Guava tea and male papaya flowers soaked in honey of Binh Minh organic agricultural products cooperative; Dried bananas of Chieu Yen clean banana cooperative and Soi Ha grapefruit products.

With the goal of enhancing the value and brand of local products, creating jobs and stable income for people, Yen Son district has encouraged entities to improve production capacity while improving product designs and packaging in a way that is safe for consumers and environmentally friendly, both suitable for product characteristics and associated with promoting the image of the homeland. According to Vice Chairman of Yen Son District People's Committee Le Quang Toan, the Yen Son District OCOP Product Packaging and Label Design Contest is an opportunity to encourage and promote creative ideas of cooperatives, production and business households, towards professionalization, meeting the requirements of competition in the market.

Changing the design and packaging of OCOP products also contributes to preserving and developing typical products of each locality. Thereby promoting traditional production values ​​while changing the mindset of fragmented, small-scale production to concentrated, large-scale production, meeting the domestic and export markets.

Source: https://baotuyenquang.com.vn/thay-doi-bao-bi-nhan-mac-san-pham-ocop-bat-kip-xu-the-tieu-dung-205331.html