As a generation with its own distinct personality and lifestyle, GenZ’s shopping habits are also very different. In choosing food and drinks, this generation not only focuses on health factors but also cares about popular trends and personal style.
Gen Z must be healthy
Instead of "eating fast and drinking temporarily", Gen Z is now gradually adapting to a healthy lifestyle with a healthy diet. The Consumer Research Report by Vero and Decision Lab shows that up to 64.3% of Generation Z people choose to eat healthy because of the long-term health benefits.
Since the beginning of the year, a series of social networking sites, food influencers, and beauty bloggers have actively shared ways to detox and purify the body after Tet parties, and ways to keep the body fresh every day in the face of the fear of weather or work pressure. Healthy lifestyle is no longer a trend but has become a positive lifestyle for young people.
However, when social networks inspire healthy and balanced living, Gen Z is also busy with deadlines, KPIs for the new year, or studying for final exams. Time for playing sports or mixing detox drinks to cool the body is limited, netizens choose to purify the body with bottled drinks of natural origin, good for health such as Dr Thanh Heat-clearing Tea.
“If last year, I often woke up late and went to work feeling lethargic after a night out with friends, now my day starts with jogging, eating healthy breakfast, enjoying a bottle of Dr. Thanh's Heat-Relief Tea to purify my body, helping me feel fresh every day and go to work with an excited mood,” said Hoang Long, a supply and logistics specialist in Ho Chi Minh City, smilingly.
Mr. Tran Hoang Vu, 25 years old, a technology shipper in Thu Duc City, said that his work day starts from 7:30 a.m. to 6 p.m., with the peak hours being from 11 a.m. to 1 p.m. when the weather is extremely hot.
“It’s only the beginning of the year and the weather is already incredibly hot, so I brought along a thermal bag to store a few bottles of Dr. Thanh’s Heat-Relief Tea to quench my thirst and detoxify my body, leaving me feeling refreshed after running around outside every day. This drink not only ensures food safety and hygiene but is also good for my health thanks to its natural herbal extracts,” said Mr. Vu.
Healthy is not enough, it also has to be trendy
In early 2024, “beautiful and pretty” became a hot trend that took the spotlight on all social media platforms when it was enthusiastically responded by Vietnamese netizens. Not only stopping at being a cute way of calling, this trend also spread to the way young people purify their bodies to stay “fresh and pretty” every day.
“In addition to hunting for sales on clothes and accessories, to refresh my body and prepare my visual for the upcoming summer to be “fresh and lovely” with videos and images that will be hot on Facebook and TikTok, I am detoxifying my body with green vegetables and fruits, playing more sports and especially using Dr Thanh Heat-clearing Tea to keep myself fresh every day”, Huyen Trang, a Gen Z in Vung Tau excitedly said.
For Thao Linh (24 years old, working in the spa and beauty care industry), after the first days of the year, constantly gathering and partying with friends made her feel hot inside, her skin broke out due to partying with grilled dishes, spicy fried foods, and she lost confidence in her work.
“It is unacceptable to work in a beauty service and let yourself be lethargic and have bad skin, so I am trying to detoxify my body every day by turning on healthy mode. In addition to green foods, I also quickly detoxify my body every day with Dr Thanh Heat-clearing Tea to quickly regain my “fresh and lovely” look and be more confident with my work,” Linh said.
As always, at any time, young people are always the first to catch up with the latest trends. In recent years, when healthy has become a lifestyle, natural drinks like Dr Thanh's Heat-clearing Tea have also become a new trend, capturing the health care trend, helping young people purify their bodies to be "fresher and more beautiful" every day, giving each person more confidence and spreading more inspiration in their work.
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