Along with trade promotion activities, connecting supply and demand for OCOP products through fairs, exhibitions, events honoring, promoting and introducing OCOP products; the supervision and quality management of OCOP products have also received attention from functional sectors. In particular, strengthening quality management, food safety; packaging design, labeling and product design; intellectual property, traceability according to the value chain... Thereby, Quang Ninh's OCOP products have increasingly reached out to domestic and foreign markets.
In the first 6 months of 2024, the province organized 2 provincial OCOP fairs, 12 fairs in the province (of which, 7 fairs and product weeks were organized); participated in 4 domestic and international trade promotion programs. The fairs attracted over 120,000 visitors to visit and shop; total sales revenue of all 22 fairs reached over 25 billion VND, of which, revenue of local booths in Quang Ninh province reached 12 billion VND.
The province currently has 23 points of sale and introduction of OCOP products; all OCOP points of sale have signs with the OCOP logo, shelves for arranging goods, and listed prices. In addition to introducing OCOP products in the province, the points of sale also connect to consume OCOP products of provinces and cities across the country; some points also have websites to introduce goods and sell through social networking sites such as: Facebook, Zalo, Tiktok...
The whole province has 393 OCOP products that meet the standards (from 3-5 stars) posted on e-commerce platforms. Of which, Voso platform has 160 products reaching 40%; Postmart e-commerce platform has 108 products reaching 28%; Quang Ninh province's OCOP e-commerce platform is introducing 393 OCOP products reaching 100%. Products that sell well include: Ba Che golden flower tea, Binh Lieu dong vermicelli, Van Don oyster floss... OCOP products that meet the standards from 3-5 stars posted on e-commerce platforms all accept non-cash payment methods.
In the work of monitoring and quality management, in the first 6 months of the year, 71 expired products achieved stars and participated in the OCOP cycle; at the same time, we continue to review products that are about to expire and achieve stars. Localities and units have been requested and guided to prepare records to re-evaluate and re-classify expired products according to the provisions of Decision No. 148/QD-TTg dated February 24, 2023 of the Prime Minister.
The People's Committees of localities continue to focus on improving the quality and food safety of raw material production for processing OCOP products such as: 322.35 ha of VietGAP certified cultivation area (27 establishments); 1 aquaculture facility (Russian sturgeon, catfish) certified by VietGAP, area of 0.41 ha; 1 facility certified for organic agriculture with 329 ha of cinnamon; 2 livestock farms certified by VietGAHP; 39 livestock households certified by VietGAHP and other equivalent certificates. The whole province has 60 growing areas granted growing area codes for domestic consumption and export; 9 packaging facilities (up 23% over the same period). To date, 100% of OCOP products have been given barcodes or QR codes (except for products in the tourism service group) for 216 production entities with products achieving 3-5 stars (including 53 enterprises, 89 cooperatives, and 74 production households).
Synchronous solutions in trade promotion, monitoring and quality management will contribute to improving the operational efficiency of cooperatives and small and medium enterprises associated with the OCOP product value chain; changing backward production practices, arousing and promoting the spirit of self-reliance, confidence, and creative entrepreneurship among the people; directing people to the market economy, promoting production development in rural areas.
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