Customer psychology towards green real estate products

Mr. Mauro Gasparotti, Director of Savills Hotels, has just made comments to the press regarding green real estate.

According to Mr. Mauro Gasparotti, due to the real estate development cycle, each project requires a certain amount of time to plan and construct. While the real estate projects in operation were planned and designed before the COVID-19 pandemic, investors in Vietnam mainly focused on scale, and did not pay much attention to sustainability and the quality of the project experience.

Therefore, in the next real estate cycle, the sustainability factor in real estate projects will be more evident when investors focus on integrating green, environmentally friendly factors.

Con Dao has potential to develop green resort tourism projects.

In commercial real estate, including office and retail leasing, more and more tenants, especially foreign enterprises, are demanding buildings that meet green and sustainable criteria. According to Mr. Mauro Gasparotti, this group of tenants is willing to pay higher prices for projects that have achieved green certifications.

Regarding residential real estate, investors, especially international investors, are paying more attention to sustainable development factors and wellness experiences in project planning and development. This is not simply a marketing highlight for sales, but will become an important criterion that the market is looking for.

"Buyers today have higher demands and more choices. Therefore, to maintain and enhance competitiveness, investors need to focus on green factors, aim for sustainable values ​​in the planning process and properly convey the committed values ​​when implementing the project" - Director of Savills Hotels analyzed.

Green real estate prices will be better

This expert explained that in the past, when the market did not clearly understand the value of green buildings and green real estate, buyers often found it difficult to convince them to pay more for these "invisible" values.

Now the market landscape has changed, buyers are increasingly demanding and willing to pay more for products that are carefully developed and meet sustainable criteria. This helps investors improve profit margins when projects can convey well and bring the right products to buyers.

"It can be said that the benefits of green buildings are the result of the resonance of two factors, which help products achieve better selling prices; at the same time, they also optimize operating costs more than conventional traditional products" - Director of Savills Hotels commented.

Source: https://nld.com.vn/bat-dong-san-xanh-o-viet-nam-con-nhieu-han-che-196231209135626944.htm