The Icon of the Seas superyacht, set to make its maiden voyage in January 2024, has some incredible specifications: nearly 365m long (Titanic 269m), weighs 250,800 tons, is 65m wide, has a total of 20 floors and can accommodate nearly 10,000 people including passengers and crew.
However, when images of the stern of the cruise ship went viral in July, they caused mixed reactions. Many were concerned about the ship’s bright colors, large water park, and record-breaking water slides stacked on top of each other…
Superyacht stern
Not everyone found it interesting. Many called the ship a “monstrosity,” a “heap of decadence,” and one person suggested a better name for the superyacht: “Icon of Morbidity,” “extremely unkempt, vulgar,” and compared it to “being stuck in a floating Walmart” or “a stack of barely balanced plates; chaotic, messy, possibly precarious.”
Some even juxtaposed the ship with images of hell, noting its resemblance to the works of Hieronymus Bosch, the Dutch Renaissance painter known for his intricate hellish landscapes. Others made more contemporary cultural references, saying the ship looked like a Candy Crush version of the dark underworld of “Silo,” a TV show in which humanity survives the apocalypse by retreating into an underground city hundreds of stories deep.
But what is it about the image of that ship that evokes such negative emotions?
The ship's design faces mixed reactions from the public.
Tom Davis, a psychology professor at the University of Alabama, told CNN : The photo of the cruise ship gives the impression of a short, tall ship piled on top of each other in rough seas, even though in reality the ship is very long.
"For some people, a ship of this size with so much stuff on it can be a lot of fun, without being boring. But for others, it's just too much to take in all at once," he analyzed.
“Fear of social situations, open water, small spaces is the issue. Then this photo will trigger memories of everything from news stories about Covid-19 to movies like Titanic,” he added.
According to Adam Cox, a psychologist who specializes in phobias, the general description of the Icon of the Seas as being “five times the size” of the Titanic may suggest a potentially larger disaster, especially after the recent tragedy with the submersible Titan. “This triggers a desire to protect to prevent a similar tragedy,” he said.
The ship was compared to negative words.
But Ross Klein, a sociologist at Memorial University of Newfoundland and a tourism expert, said the ship's design was a natural progression for Royal Caribbean, the Miami-based cruise line that owns the ship. "It's an extension of what they've been doing for the last 25 years with their cruise ship design."
The ship's upper decks also create a sense of claustrophobia in some people, he said, as they see the ship as a place where thousands of people are trapped, rather than enjoying their vacation. "For others, the candy-like colors make the ship look like a toy, leading to questions about safety that would not arise; if the ship were more neutral, it would be different," he added.
A Royal Caribbean spokesperson, when contacted by CNN , did not comment on the response to this specific image, but said that since the Icon of the Seas was revealed in October 2022, there has been an "incredible response," resulting in the largest number of pre-bookings in the company's history when it went on sale.
Several trips have already sold out, with prices starting at around $2,000 per person for a seven-day cruise, making it a moneymaker. “That ship will bring in $10 million a week,” a representative said.
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